What is Agreement Bias? Agreement bias is the tendency to give ‘positive’ answers and agree with statements regardless of their content. This can lead to a skew towards agreement on answer scales such as this: Example of agreement answer s...
The Market Research Society recently released a three-part podcast series on data quality, centered around the question of whether there is a data quality crisis in the market research industry. Like many on the podcast, I wouldn’t describe data qu...
We are excited to announce a significant addition to our team at B2B International. Kathrin Posnanski has joined us as Senior Research Director & DACH Growth Lead, bringing her extensive expertise to further expand our presence in the DACH marke...
Having been in the market research industry for two decades as of 2025, I’ve witnessed every success and challenge along the way. Supporting clients through various project setups has taught me that the number one issue is always data quality. ...
B2B International’s Superpowers Index research, an annual study into the dynamics of B2B buying behavior, has revealed a significant trend: the growing importance of active thought leadership. Each year, the study examines 30 decision drivers, ...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
Have you ever had one of those ‘why’ conversations with children that usually goes something like this? Child: Why do we have to go to bed? Adult: So, we can get enough sleep. Child: Why do we need sleep? Adult: Sleep helps our bodies and minds r...
When considering commissioning a research project, it’s important to take into account how to maximize the effectiveness of the research and the potential for return on investment. A large part of this relates to the extent to which the research is...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
Reaching the right audience is crucial for any research project, embodying the principle of “Quality In, Quality Out.” B2B International excels in recruiting and researching diverse target audiences, and engaging senior professionals is among the...
