Research & Results 2019, the annual meet up of the market research industry, has come to an end. We’ve had a great time as always and are looking forward to next year.
A big thank you to all stand visitors for all the interesting conversations and the avid participation in our ‘State of B2B’ quiz. Within the quiz, we asked participants to guess the results of our recent survey among 2,000 B2B decision-makers. While most stand visitors correctly guessed that the final B2B purchasing decision is mainly based on emotional factors, the importance of thought leadership content in the research stage was majorly underestimated. Here are the final quiz results:
Workshop Slides: Emotions in B2B matter! – Here is how to measure them.
In her workshop, Claudia Knod, General Manager Germany, presented some of the results of the ‘State of B2B’ study and elaborated on the importance of emotions in B2B marketing. The presentation slides can be downloaded here.