The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top.
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B2B marketing is undergoing a fundamental transformation. Today’s business buyers and influencers expect a consumer-like experience. They want it to be personal, relevant, convenient and more valuable than ever before, all delivered at the right time and on the platform and channel of their choice. Their expectations are non-negotiable and for most businesses, this is impossible to meet…. Until now!
On 1st September Merkle B2B was born; a consortium of world-class B2B agencies, purpose built to deliver the world’s first fully integrated B2B solution, and we are excited to be a part of it!
We wanted to enable our audience to learn more about this opportunity and what lies ahead for the B2B industry. Join Nick Hague, our Head of Growth, as he discusses the Merkle B2B journey with each of the Merkle B2B business leaders in this exclusive podcast series.
This week Nick is joined by Michael McLaren; Global CEO of Merkle B2B. Michael is a successful, proven, and dynamic business leader who has held a variety of global executive roles in the U.S., Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications and over the years has worked with key global clients, including IBM, Microsoft, Intel, and Cisco. A globetrotting Australian who is now based in New York, this made for a great conversation at such an exciting time for the B2B industry.
Find out more on…
- Michael’s journey to Global CEO
- The concept behind Merkle B2B & the opportunities for B2B marketeers
- What the current challenges are that his B2B clients face
- The changing dynamics of the B2B decision-making unit
- The importance of social responsibility within a B2B corporation
… plus lots more.
Listen to the full podcast below.