The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top.
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The bar for success in today’s dynamic business environment is higher than it’s ever been before. Business leaders need to keep pace with rising buyer expectations, shifts in purchasing behavior, and rapid advances in technology in order to steer their brand to the top. Navigating difficult macro-economic conditions only adds to the challenge.
To help business leaders stay at the top of their game and build a long-lasting competitive advantage in their own market, we wanted to invite the world’s greatest business thinkers onto the podcast to provide insights, strategies and advice on how to succeed in business today.
Our latest series features an amazing lineup of guests with expertise across multiple disciplines including leadership, problem solving, and strategic decision-making, to give listeners a roadmap for business success.
In the third episode of the series, Nick Hague is joined by Amy Edmondson, Novartis Professor of Leadership & Management at Harvard Business School, and recently ranked #1 in a list of the world’s most influential management thinkers by Thinkers50. Amy discusses insights from her new book, ‘Right Kind of Wrong: Why Learning to Fail Can Teach Us to Thrive’, which provides readers with a valuable framework to think, discuss, and practice failure wisely. If you want to transform your relationship with failure, this episode makes for essential listening.
Key discussion points include:
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Reframing what failure really is, and why it is possible to fail well
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Why aversion, confusion and fear stop people from failing well
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The three archetypes of failure: basic, complex and intelligent
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How to create a healthy failure culture, and examples of companies who have done it well…
…plus lots more! Listen to the podcast episode in full below.