The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top.
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The bar for success in today’s dynamic business environment is higher than it’s ever been before. Business leaders need to keep pace with rising buyer expectations, shifts in purchasing behavior, and rapid advances in technology in order to steer their brand to the top. Navigating difficult macro-economic conditions only adds to the challenge.
To help business leaders stay at the top of their game and build a long-lasting competitive advantage in their own market, we wanted to invite the world’s greatest business thinkers onto the podcast to provide insights, strategies and advice on how to succeed in business today.
Our latest series features an amazing lineup of guests with expertise across multiple disciplines including leadership, problem solving, and strategic decision-making, to give listeners a roadmap for business success.
In the fourth episode of the series, Nick Hague is joined by Kirstin Ferguson, an award-winning author, columnist, and company director. This year, Kirstin has been recognized as a Member of the Order of Australia for her significant contributions to business, named one of the world’s top 30 “Thinkers to Watch”, and shortlisted for the Distinguished Award in Leadership too.
Kirstin’s latest book, ‘Head & Heart: The Art of Modern Leadership’, has been named by Thinkers50 as one of the top 10 best new management books in the world in 2023, and the insights and practical advice from this book are what Nick and Kirstin dive into in this episode. If you want to learn what it takes to become an effective leader in today’s world, this episode is for you.
Key discussion points include:
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How Kirstin views modern leadership and how it has evolved over the years
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Why leadership is a series of moments and every moment is an opportunity to lead with impact
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Why effective leadership is a balance between head and heart
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The four attributes of effective head-based leadership: curiosity, wisdom, perspective, and capability
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The four attributes of effective heart-based leadership: humility, self-awareness, courage, and empathy…
…plus lots more! Listen to the podcast episode in full below.