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In this episode of the B2B Insights Podcast, B2B International’s Conor Wilcock and Oliver Truman dive into the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winning and losing in 2024.
Key discussion points include:
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The headlines from this year’s Superpowers Index Study
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The newly introduced Superpowers Index Score and what it means for brands
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The commercial benefits for brands whose Superpowers Index Score outperforms the market
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Why the performance gap between winning brands and losing brands continues to narrow
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How B2B marketers’ priorities are shifting and how well that aligns with what today’s buyers want
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What brands can do to widen the performance gap between themselves and the competition
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What B2B marketers can do to build stronger brands
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What brands can do to keep close to customers, to speed up decision making, and close deals more quickly
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What B2B brands can do to create meaningful differentiation and deliver those experiences successfully
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