Marketing and Selling to Chinese Businesses
...the company to communicate with a greater target audience and clearly demonstrating the company’s commitment to the China market. Having…
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Competitor Intelligence Research & Market Intelligence
...of all levels move between competing companies, and competitors talk to each other, asking Competitor 1 to ‘dish the dirt’…
China Market Entry Strategy: How To Enter The Chinese Market
...“first-to-file” trademark system, which means that a foreign company’s legitimate brand and logo cannot be used if these trademarks have…
Business-to-Business Market Research in China
...also compete with the higher quality local agencies when it comes to working for Chinese branches of foreign companies. Over…
The Future For “Communities” in B2B Research
What is a business-to-business community? Market researchers have been criticised for designing huge surveys that take too long to complete…
Desk Research: How To Get Information For Next To Nothing
...available in an instant. Financial data on companies is available in the UK from Companies House (www.companieshouse.gov.uk) ([9]). Companies House’s…
Guiding Acquisitions and Investment Policy
...Competition – What are their strengths and weaknesses; which companies will be the most formidable competitors to the new or…
What is Globalisation?
...These translate readily into a comparison of core competences, as follows. Former Competence (Declining) Contemporary Competence (Growing) Getting ahead Individual…
Brand Equity Research: Net Value Score – The Metric For Success
...of a number of companies in different vertical markets, relative to the scores of our Client. The companies have been…
Identifying The Driving Forces Of Your Business
...commodity products with little or no margins. Three Steps To Identifying Core Competences Identifying core competences is not easy. If…