Marketing and Selling to Chinese Businesses
...the company to communicate with a greater target audience and clearly demonstrating the company’s commitment to the China market. Having…
...the company to communicate with a greater target audience and clearly demonstrating the company’s commitment to the China market. Having…
...of all levels move between competing companies, and competitors talk to each other, asking Competitor 1 to ‘dish the dirt’…
...also compete with the higher quality local agencies when it comes to working for Chinese branches of foreign companies. Over…
...“first-to-file” trademark system, which means that a foreign company’s legitimate brand and logo cannot be used if these trademarks have…
What is a business-to-business community? Market researchers have been criticised for designing huge surveys that take too long to complete…
...available in an instant. Financial data on companies is available in the UK from Companies House (www.companieshouse.gov.uk) ([9]). Companies House’s…
...Competition – What are their strengths and weaknesses; which companies will be the most formidable competitors to the new or…
...These translate readily into a comparison of core competences, as follows. Former Competence (Declining) Contemporary Competence (Growing) Getting ahead Individual…
...of a number of companies in different vertical markets, relative to the scores of our Client. The companies have been…
...commodity products with little or no margins. Three Steps To Identifying Core Competences Identifying core competences is not easy. If…