Last year we presented our findings on Generational Differences in B2B Decision Making. This year we put the spotlight on the Millennials who this year made up the largest response of our decision maker survey, representing a further shift in the make up of today’s B2B decision maker. How does this generational cohort therefore change the landscape of the B2B buyer journey, and how can you effectively engage with them throughout and ultimately win their business?
Take a look at our latest research infographic below.
[Click image to enlarge]
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