Win-Loss Research and Analysis

Enabling B2B sales teams to work smarter

Our win-loss research and analysis services help your sales team improve performance by understanding what works in the sales process and what areas need improvement. From this, you can improve your conversion rate, improve the value of each sale and identify opportunities systematically for a higher chance of conversion.

Win-loss analysis research enables ROI to be realized swiftly and tangibly. In many businesses, even an increase of 1-5% in conversion rates can have an appreciable impact on the bottom line.

What can win-loss research and analysis deliver?

• An overview of the current sales experience – identifying what works well, what doesn’t work well, how well value is being communicated and which sales tools or messages resonate best with the market.
• Measurement of win-loss ‘drivers’ – determining the factors which have the biggest impact on deal conversions and creating a tool to predict future conversion rates.
• Areas to improve and build upon – identifying the customer journey stages to focus on to improve conversion rates and sharing examples of best practices.
• ‘Levers’ to increase sales value – identifying the factors that ensure the most value is extracted, missed opportunities for cross- or up-sell and evaluating whether the correct solution was identified for the customer and whether any new propositions are needed.