Real Estate & Facility Management Market Research

Examples of studies completed:

• Brand health tracking to assess how brands are perceived in the market relative to key competitors, identifying brand improvement targets and white space for the brand to ‘own’.

• Solution naming research to ascertain how a new solution could best address the needs of the market, while also aligning with internal perceptions and corporate brand positioning.

• Value proposition research to determine the balance of decision-making factors in enterprise-level corporate real estate decisions, and how our Client could best align its proposition to better differentiate from competitors.

• Brand integration research to understand the brand health and positioning of brands inherited through acquisition, in order to inform global brand strategy decisions.

Examples of audiences engaged:

• Commercial real estate brokers and advisors

• Commercial real estate developers

• Commercial real estate property owners / managers

• Commercial real estate investors / asset managers

• Commercial real estate tenants and lessees

Examples of studies completed:

• Persona profiling & buyer journey mapping to humanize buyer personas, plot the various touchpoints in the journey, explore challenges and moments of delight, and identify how to drive greater brand engagement.

• Brand health research to assess brand equity and performance, determine relative strengths and weaknesses, and prioritize key brand building metrics.

• Market segmentation to define the target audience in a more meaningful way, measure the needs and behaviors of key segments, prioritize lower hanging fruit to target, and establish more compelling value propositions.

• Customer experience research to measure performance on overall satisfaction and loyalty, detailed satisfaction across KPIs, and the drivers of satisfaction.

• Ideation & concept testing to explore new opportunities for both ground-breaking and line extension products and services.

Examples of audiences engaged:

Numerous job roles and functions such as building owners, facility managers, maintenance engineers, procurement, IT, security, architects and contractors spanning a range of industry sectors such as…

• Commercial / corporate sites

• Retail

• Banking

• Healthcare

• Education

• Construction

• Hospitality

• Manufacturing

• Government & public sector

• Energy & utilities

• Conference centers and stadiums

Examples of studies completed:

• Brand tracking to capture brand metrics such as awareness, purchase consideration, usage and advocacy along with performance of brand and marketing communications.

• Needs assessment to assess the key challenges and pain points faced by the target audience and to enhance customer value propositions.

• Product development to test next generation concepts and inform enhancement of the product offering based on the most valued features and benefits.

• Pricing research to measure the optimal price points across existing and emerging products and to determine anticipated demand at varying price levels.

• Portfolio optimization to align legacy and acquired brands with market needs and brand perceptions.

Examples of audiences engaged:

Numerous job roles and functions such as building owners, facility managers, maintenance engineers, procurement, IT, security, architects and contractors spanning a range of industry sectors such as…

• Commercial / corporate sites

• Retail

• Banking

• Healthcare

• Education

• Construction

• Hospitality

• Manufacturing

• Government & public sector

• Energy & utilities

• BSCs (Building Service Contractors)