Summary
In November, B2B International and Merkle B2B launched Brand Superpowers for Ultimate B2B Customer Experiences, a report drawing from over 3,000 interviews of B2B buyers and decision makers across the globe.
In this new webinar series, our research experts will conduct deep dives into the expectations of B2B buyers across four key industries: Technology, Professional Services, Manufacturing, and Finance. Each webinar will look at the customer journey and uncover ways for marketers to add business and personal value to their customers’ experiences.
Key dates
Technology
What: Analyzing buyers’ interactions with brands across hardware, IT services, software, and telecoms.
When: Tuesday, February 09 at 16:00 GMT / 11:00 EST
Professional Services
What: Analyzing buyers’ interactions with brands across accountancy, consulting, and legal services.
When: Wednesday, February 10 at 16:00 GMT / 11:00 EST
Manufacturing
What: Analyzing buyers’ interactions with brands across commodity products, specialized and precision-engineered components, and machinery.
When: Tuesday, February 16 at 16:00 GMT / 11:00 EST
Financial Services
What: Analyzing buyers’ interactions with brands across banking, business payment cards, credit and leasing services, and payment processing/merchant services.
When: Wednesday, February 17 at 16:00 GMT / 11:00 EST
