Over the past year, perhaps no space has evolved as rapidly as B2B marketing. Many “Frontier,” or leading, B2B CMOs have already shifted to e-commerce, and digital transformation of the customer experience is underway. And yet many B2B companies have yet to embark upon this path, meaning there is opportunity for those companies that get started, and get it right, to differentiate from the pack.
In this webinar recording, Matt Powell, our Managing Director here at B2B International and author of the latest research report, “New Horizons: B2B CMO Guide To Navigating Complexity”, and Emily Anthony, Senior Director at Merkle, share new insight into the strategies employed by “Frontier” B2B CMOs plus lots more.
Key Takeaways
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Discover what challenges are unique to the B2B CMOs, and what separates those on the “Frontier” from the “Followers” in the marketing strategies that are being adopted and implemented
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Understand the top-three marketing priorities for B2B CMOs and how they vary among different industry sectors
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Learn what pure B2B CMOs can learn from their B2B+C counterparts and some of the key distinctions between these two B2B cohorts
