International Market Research Day celebrates the positive contributions made by data, research and insights professionals to guide decision-making by the public, and decision-makers in businesses, charities, and public services.
During these unprecedented times, we, and the wider market research community are committed to play our part in building a better future through insights.
We wanted to mark this day by sharing some of our top research insights from the last year, as well as sharing some examples of how we have supported B2B organizations achieve company objectives through market research, even during challenging times.
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Our Top Insights of the Year
2021 B2B Marketing Monitor
B2B International recently surveyed a large group of B2B decision makers around the globe, to ensure we keep our finger on the pulse with the latest B2B Marketing, Strategy and CX trends.
Architecting the Ultimate B2B Customer Experience
Following over 3,000 interviews with buyers and key decision-making influencers, we conducted a robust exploration into the B2B customer with our Merkle B2B colleagues. Our research enabled us to identify four “superpowers” that allow B2B marketers to create the ultimate B2B customer experience.
The Generational Differences in B2B Decision-Making
The research in this paper explores the differences in the findings from over 3,000 interviews, across different three generational cohorts: Boomers, Gen-X and Millennials, as well as some of the key differences in the decision-making processes. How does your target audience make decisions?
New Horizons: B2B CMO Guide to Navigating Complexity
This report offers a new perspective on the data from the dentsu CMO survey, focusing solely on B2B CMOs. We looked to identify how B2B CMOs have responded to the pandemic and how prepared they are to navigate the future. It examines the views of 908 B2B CMOs, covering 12 countries and a wide array of business sizes and sectors.
B2B Digital Transformation: Creating Digital Experiences for Today’s Decision-Makers
This report explores why investing in Digital Transformation is key to meeting the growing demand for digital experiences from today’s B2B decision makers.
How has Market Research Helped B2B Businesses in the Last Year?
Sodexo
Find out how we supported Sodexo to build buyer journeys, personas, and value propositions for several business units in several countries around the world.
Brenntag
Learn how B2B International helped Brenntag to gather customer feedback at different touchpoints along the customer journey and develop an insight program which put the customer at the heart of everything they do.
To read more of our recent research reports and infographics, plus listen to webinar recordings and podcasts, head to our Insights Hub.
To find out more about how we can support your organization through tailored research programs, visit our research services pages.
