The global automotive industry has long been characterized by consolidation, diminishing margins and excessive capacity. However, the auto sector is now at the beginning of a new era – that of e-mobility and autonomous vehicles. These shifts will not only lead to a fundamental re-structuring of the auto manufacturing industry, it will also significantly change the approach of fleet purchasers.
Automotive Market Research
Talk to the B2B research expertsOur Automotive Market Research Experience
In navigating these changes to the auto industry, it is important that suppliers collect feedback from a broad range of stakeholders across the mobility ecosystem. B2B International has extensive experience throughout the automotive value chain, including in the following product and service categories:
Automotive Components & Systems
Product categories researched:
- Adhesives & sealants
- Automotive seating
- Brakes
- Coatings and surface treatments (decorative and protective)
- Headlamps and light assemblies
- Interior systems & infotainment (ICE, IVI)
- Metals
- Motors, drives and engine components
- Sensors
- Suspension components
- Wheels (steel and alloy)
Examples of audiences engaged:
- OEMs (incl. designers, specifiers and procurement)
- Vehicle buyers – particularly fleet buyers
- Industry experts and trade associations
- Tier 1-3 suppliers
Commercial Vehicles, Material Handling & Access Equipment
Product categories researched:
- Heavy and light trucks / commercial vehicles (LCVs, HGVs/LGVs etc.)
- Agricultural and construction equipment (e.g. tractors, excavators, carriers, loaders)
- Trailers
- Specialist tires for on and off-road applications (including mining, aviation, agriculture etc.)
- Forklifts
- Access equipment (Boom lifts, scissor lifts, telehandlers)
- Heavy lifting and transport equipment
- Cranes
Examples of audiences engaged:
- Fleet managers and fleet buyers
- Commercial vehicle users: Small businesses, trades, service fleet owners
- Warehousing, transportation, trucking and logistics firms
- Dealers of commercial vehicles and specialist equipment
Tires
Product categories researched:
- On road and off-road tires for various professional purposes, including:
- Truck (LCV, LGV/HGV) and bus tires
- Agricultural vehicle tires
- Off-road tires (e.g. for mining, quarrying, construction etc.)
- Passenger vehicle tires
- Tire brands across the premium, mid-range and budget segments
- Tire retreading / remolding
Examples of audiences engaged:
- OEMs (incl. designers, specifiers and procurement)
- End users: Drivers, owner-operators, fleet managers / buyers, fleet maintenance
- Dealers and distributors (fast fit, local garages, online dealers)
Automotive Aftermarket Products & Consumables
Product categories researched:
- Alloy wheels
- Batteries
- Car care and valeting products
- Gloves and PPE
- Lubricants & fuel
- Tools
- Vehicle refinishes and surface treatments
Examples of audiences engaged:
- Automotive parts distributors and retailers
- Automotive lubricants distributors
- Vehicle maintenance, body repair and vehicle refinishing
- Dealerships, including groups/networks and independents
- Companies with in-house fleet maintenance
Vehicle Leasing, Financing, Retail & Rental
Categories researched:
- Fleet funding solutions (contract hire, leasing, contract purchase)
- Outsourced fleet management
- Vehicle valuation services and data
- Vehicle resale (e.g. auctions, online trading platforms)
- Commercial vehicle rental
- Motor dealerships and networks
Examples of audiences engaged:
- Corporate fleet buyers / fleet managers
- Finance Directors / CFOs
- Commercial vehicle users: Small businesses, trades, service fleet owners
- Transportation, trucking and logistics firms
- Dealers
Vehicle Recharging / E-Mobility & Other Fleet Services
Product categories researched:
- Car parking services
- Vehicle charging solutions: On corporate premises, for municipalities / local government, for car parking operators
- Fleet administration and outsourcing
- Fuel cards / fuel payment solutions
Examples of audiences engaged:
- Corporate facilities and operations directors / managers
- Transportation, trucking and logistics firms
- Corporate fleet buyers / fleet managers
- City planners, politicians and public transport officials
Automotive Market Research Studies Undertaken
We carry out a broad range of custom research project types across the b2b automotive industry. Typically, the insight studies we coordinate in the automotive sector are in the following areas:
Speak to one of our automotive industry experts
B2B Insights and Viewpoints in Automotive & Mobility
The Opportunities for Emerging Technologies in Automotive
More than most industries, the automotive and mobility sector is being re-shaped rapidly by transformative technologies. Discover more about the market size opportunities and challenges associated with these developments:
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