Medical and Healthcare Market Research

Examples of studies completed:

• Customer experience/loyalty to track satisfaction on key metrics over time including delivery, availability of products and customer service, empowering our client to keep its finger on the pulse and become customer-centric.

• Product development to offer ancillary services beyond transactional delivery of products in line with customer needs, in order to build customer loyalty and grow share of wallet.

• Market segmentation to identify the needs of decision makers from a supplier and to determine the characteristics of customers which best suit the value proposition, enabling our client to prioritize time and resources.

• Needs assessment of healthcare environments to understand what customers require and value from a cleaning and hygiene partner, in order to inform proposition development for a new market segment.

Examples of audiences engaged:

• Business / Practice owners

• Healthcare professionals including specialist roles (e.g. surgeons, oncologists, radiation therapists) as well as physicians (family practice / general practitioners), pharmacists, veterinarians and opticians

• Facilities and estate management

• Purchasing and procurement decision makers

• GPOs

• Industry opinion leaders

• Patients

Examples of studies completed:

• Persona development to identify different customer typologies and their needs and requirements from a supplier.

• Needs assessment to understand how reference materials are used by labs and how needs and requirements differ.

• Customer loyalty / satisfaction research to understand how well a supplier of filtration and purification products is meeting expectations.

• Product development research to test the appeal and benefits of a new technology including predicted uptake.

• Buyer journey research to discover and validate the buying process of preclinical services to assist our client with their go-to-market strategy for its new proposition.

Examples of audiences engaged:

• Users of analytical standards and reference materials in labs

• Users of products e.g. lab mangers/directors, test technicians, lab analysts

• Various decision makers including those responsible for supply chain partners, marketing and products and services used

• Private, public and university labs

• Patients

Examples of studies completed:

• Ongoing brand health tracking to assess brand metrics such as awareness, consideration and use of the brand over time along with performance of brand and marketing communications.

• Brand perception research to understand how brands are perceived in the market in comparison to key competitors, identifying white space for the brand to ‘own’.

• Needs assessment to understand the key challenges and pain points faced by the target audience allowing for identification of where future opportunities may lie.

• Purchase journey research to understand the decision-making unit and to build a clear picture on where decision makers look for information, as well as what and who influences the purchase journey, to inform sales and marketing materials.

Examples of audiences engaged:

• C-Suite (CEO, COO, Chief Medical Information Officer, Chief Technology Officer)

• Procurement, finance and purchasing decision makers

• Clinical management e.g. clinical director, department manager

• Facilities and estate management

• Industry opinion leaders

• Patients