IT Market Research & Tech Market Research

Server hardware, virtualization, networking (including software-defined networking / SDN), workstation hardware, datacenters, storage, backup & disaster recovery (DR), displays.

Cyber security software (including endpoint security, EDR, PAM, VPN), cyber risk management services, identity & access management.

Business payment solutions, merchant services, payment processing / payment gateways, online payments, eCommerce & payment wallets, mobile payments, fleet cards/payments, point-of-sale & ATM hardware, specialist financial platforms.

Smartphones, tablets, MDM / EMM, mobile connectivity (4G/5G connectivity), workgroup communications, telematics, M2M, Internet-of-Things (IoT), unified communications.

Print solutions, scanning, copying, managed print services (MPS), document management & collaboration, 3D printing.

CRM, ERP, marketing automation, collaboration and conferencing, software-as-a-service, office productivity, digital marketing.

Business processes, digitalization consulting, managed services, technology products resale and distribution.

Enterprise technology decisions are often complex, long-term purchase processes with many stakeholders influencing and shaping them. We can help you to better understand the purchasing unit, the decision-makers and influencers to optimize your sales and marketing efforts.

• Buyer persona development
• Brand health tracking
• Brand strategy research & brand architecture research
• Marcomms effectiveness research
• Thought leadership / PR research
• Win / loss research

Tech brands need to increase returns from existing offerings and find incremental sources of income from new, innovative propositions. Whatever the maturity of your market, we can help you to assess market reactions from initial ideas, through to go-to-market planning.

• Test and validate concepts
• Product / service optimization and pricing
• Go-to-market (GTM) planning research

For B2B tech research professionals, it can either be feast or famine. Sometimes you’re overwhelmed with data and need help organizing your knowledge assets. On other occasions, you need targeted research that’s addressed at your market niche. Whatever your challenge, we have the resources and experience to assist.

• Brand health tracking
• Communities and advisory boards
• Usage & attitude research

The fast-moving nature of technology markets and lowered barriers to switching mean that IT brands must be more attentive than ever to the customer experience. Click on the links below to review just some of the services we can offer to help better understand customers and to boost levels of loyalty:

• Customer journey mapping
• Customer loyalty research
• NPS studies
• Lost customer research

Investing in new opportunities and assessing the potential remaining in existing markets requires solid evidence. Our practical experience in accurately sizing and forecasting technology markets can help in planning your organization’s next strategic move.

• Acquisition research
• Competitive intelligence
• Market assessment & situation analysis
• Market sizing research