Pinpoint opportunities and threats, identify competitors, map value chains and hone in on your market’s unmet needs.
Our market opportunity research assessment and situation analysis provides you with a “market map” to help you make smarter choices as you execute your market development plans.
The CAGE distance framework enables us to assess the cultural, administrative & political, geographical and economic differences between a target market and markets we are already ensconced in. Using CAGE distance analysis, we can assess the accessibility of the global market opportunity.
Porter’s 5 Forces allows us to assess the competitive environment that relates to the opportunity in each target market, forming a crucial part of our market opportunity research.
PESTLE analysis allows us to assess the trends in the market and thus consider how the market is likely to change or grow, which is vital for identifying global market opportunities.
SWOT analysis, based on introspective, internal analysis plus external data, allows us to consider our strengths and weaknesses vis-à-vis the competition, and therefore where we are at a competitive advantage or disadvantage. It also encourages us to assess the level and nature of opportunities and threats within the marketplace, crucial for market opportunity research assessments.
Finally, it is often said that marketing is all about segmentation. Success in market entry depends heavily on us identifying the specific group within the market that will be drawn towards our offer. We need to understand not only the total market size but above all the size of our target segment in our global market opportunity research.
Our client, a leading cocoa producer and grinder, was looking to expand its beverages offering (flavoured coffee and chocolate drinks) into more markets. It saw an opportunity in the HoReCa (hotels, restaurants and cafés) sector, but needed more market knowledge of the supply chain and the needs and products being used to successfully reach this audience.
