Watch the webinar recording

With buyer expectations changing at a rapid pace, brands need to act fast to transform the customer experiences they deliver and step ahead of the competition.

In this webinar, experts from Merkle B2B and B2B International will explore the findings from our recent Superpowers 2.0 research study of over 3,000 B2B buyers to identify how brands can deliver superpowered B2B customer experiences.

Key takeaways:

• The four B2B Superpowers – Reliability, Understanding, Enrichment, and Pre-eminence – and the ingredients that shape them.

• The six ingredients that have become newly important drivers of success, and those that have lessened in importance year on year.

• How B2B companies have continued to deliver significant personal and professional value adds to buyers despite a tumultuous year.

• Which brands are succeeding in delivering superpowered B2B customer experiences and what steps can be taken to close the performance gap between industry leaders and followers.