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Marketing and Selling to Chinese Businesses
...the company to communicate with a greater target audience and clearly demonstrating the company’s commitment to the China market. Having a well structured, navigable and informative website can also help......
The Future For “Communities” in B2B Research
What is a business-to-business community? Market researchers have been criticised for designing huge surveys that take too long to complete and cost a fortune to commission. Now imagine that your......
Business-to-Business Market Research in China
...also compete with the higher quality local agencies when it comes to working for Chinese branches of foreign companies. Over the past three years foreign business-to-business research specialists (such as......
Guiding Acquisitions and Investment Policy
...Competition – What are their strengths and weaknesses; which companies will be the most formidable competitors to the new or expanded company? The buying decision – How can buyers be......
Identifying The Driving Forces Of Your Business
...commodity products with little or no margins. Three Steps To Identifying Core Competences Identifying core competences is not easy. If someone ask you “What makes you special?” you may come......