Scoping Out Alliances And Joint Ventures
...opportunity Minimising the Risk of Market Entry or Market Development In these circumstances the objective is to meet market entry costs on a shared basis, where solo entry would constitute......
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B2B Blog entry
Mind or Heart – Who Is Deciding?
...that the drivers for such behaviours are deeply rooted in our emotional responses and have a major influence on our daily decision making. “Buy-ology” by Martin Lindstrom illustrates in depth......
B2B Blog entry
How to Cooperate Effectively
...the woodwind section during the concert, snatching the instrument from the flutist and start playing the flute solo himself. Could a leader in a commercial organisation learn from a conductor......
