In market research, we often discuss the benefits of qualitative versus quantitative approaches. For instance, if you seek an in-depth understanding of a topic and want to know why people feel a certain way, qualitative research is the obvious choice...
The Asia-Pacific (APAC) region is one of the most diverse and dynamic areas in the world, both culturally and economically. As a Senior Market Research Interviewer, I’ve had the privilege of conducting high-quality interviews across many countries ...
Let’s face it—most of us have clicked into an online survey with good intentions to complete it, only to find ourselves trapped in a maze of typos, endless questions, and bizarre logic. When creating an online survey for your research projects, i...
In today’s rapidly evolving business landscape, innovation is not just a buzzword; it’s a necessity for survival and growth. Companies that embrace a culture of innovation are better positioned to adapt to changes, solve complex problems,...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
What is Agreement Bias? Agreement bias is the tendency to give ‘positive’ answers and agree with statements regardless of their content. This can lead to a skew towards agreement on answer scales such as this: Example of agreement answer s...
The Market Research Society recently released a three-part podcast series on data quality, centered around the question of whether there is a data quality crisis in the market research industry. Like many on the podcast, I wouldn’t describe data qu...
We are excited to announce a significant addition to our team at B2B International. Kathrin Posnanski has joined us as Senior Research Director & DACH Growth Lead, bringing her extensive expertise to further expand our presence in the DACH marke...
Having been in the market research industry for two decades as of 2025, I’ve witnessed every success and challenge along the way. Supporting clients through various project setups has taught me that the number one issue is always data quality. ...
B2B International’s Superpowers Index research, an annual study into the dynamics of B2B buying behavior, has revealed a significant trend: the growing importance of active thought leadership. Each year, the study examines 30 decision drivers, ...
