Recently, some members of our North America team attended The Quirk’s Event in New York – one of the largest gatherings of research and marketing professionals in North America. Dan Attivissimo and Taylor Wray recap their thoughts and refl...
The business world is experiencing a seismic shift. The rapid acceleration of artificial intelligence, coupled with the lingering effects of the pandemic, has fundamentally changed how organizations operate – both internally and externally. In ...
In today’s fast-paced market research landscape, delivering high-quality insights quickly is more important than ever. To meet this demand, research agencies are increasingly turning to advanced technologies that streamline operations and boost eff...
We all understand the importance of listening to our customers—but how often do we truly hear their voices? Actively listening to what customers have to say allows us to deeply understand their needs, expectations, experiences, and pain poin...
In the fast-paced world of market research, testing creative assets – such as logos, campaigns, and advertisements – is essential to ensure they resonate with the target audience and achieve their intended impact. At B2B Internatio...
B2B pricing studies often involve the need to present complex products or solutions to respondents and test their willingness to pay for different combinations of features and tiers of service. This presents a much more complex pricing challen...
In the world of B2B customer service, understanding and managing customer expectations is essential. One concept that supports this effort is the “Zone of Tolerance.” But what exactly does this term mean, and how can it be effectiv...
SWOT analysis is a strategic planning tool that helps companies evaluate their internal strengths and weaknesses, as well as external opportunities and threats. This dual perspective is essential for conducting effective market opportunity ass...
Marketers’ awareness of the importance of brands in purchasing decisions is growing. A strong brand allows us to avoid price wars and convince buyers through aspects that go beyond the usual product/service purchase criteria. With a strong brand, w...
In the B2B sector, improving brand communication is a common goal of market research. Unlike B2C, where emotional appeal often drives consumer behavior, B2B marketing requires a more nuanced approach that links rational decision-making with em...
