We all understand the importance of listening to our customers—but how often do we truly hear their voices? Actively listening to what customers have to say allows us to deeply understand their needs, expectations, experiences, and pain poin...
In the fast-paced world of market research, testing creative assets – such as logos, campaigns, and advertisements – is essential to ensure they resonate with the target audience and achieve their intended impact. At B2B Internatio...
B2B pricing studies often involve the need to present complex products or solutions to respondents and test their willingness to pay for different combinations of features and tiers of service. This presents a much more complex pricing challen...
In the world of B2B customer service, understanding and managing customer expectations is essential. One concept that supports this effort is the “Zone of Tolerance.” But what exactly does this term mean, and how can it be effectiv...
SWOT analysis is a strategic planning tool that helps companies evaluate their internal strengths and weaknesses, as well as external opportunities and threats. This dual perspective is essential for conducting effective market opportunity ass...
Marketers’ awareness of the importance of brands in purchasing decisions is growing. A strong brand allows us to avoid price wars and convince buyers through aspects that go beyond the usual product/service purchase criteria. With a strong brand, w...
In the B2B sector, improving brand communication is a common goal of market research. Unlike B2C, where emotional appeal often drives consumer behavior, B2B marketing requires a more nuanced approach that links rational decision-making with em...
When we ask B2B customers about the reasons they choose the brands they work with, we hear similar themes crop up across various sectors: price, service, and product availability, to name just a few. We also hear similar themes raised as pain points ...
As B2B market researchers, we spend a lot of time thinking about branding. From our own research, we know that building a powerful brand is a key strategy for B2B marketers, and we have helped countless clients develop, assess, and track their brand ...
There are several frameworks which can be used as part of a market research study to help businesses make sense of the data collected and make smarter, more informed decisions. One particularly useful framework is PESTLE analysis, which helps ...
