Kathrin Posnanski Joins to Strengthen German Team
We are excited to announce a significant addition to our team at B2B International. Kathrin Posnanski has joined us as…
B2B Blog
3 Key Factors Impacting Cost and Project Success in Market Research
Having been in the market research industry for two decades as of 2025, I've witnessed every success and challenge along…
B2B Thought Leadership: Why It’s Important & How to Do It Well
B2B International's Superpowers Index research, an annual study into the dynamics of B2B buying behavior, has revealed a significant trend:…
B2B Insights Podcast #66: How To Effectively Target B2B Buyers in 2025
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Unlocking Deeper Insights with AI Probing in Online Surveys
Have you ever had one of those ‘why’ conversations with children that usually goes something like this? Child: Why do…
How to Engage Internal Audiences to Maximize the Effectiveness of Market Research
When considering commissioning a research project, it’s important to take into account how to maximize the effectiveness of the research…
B2B Insights Podcast #65: Common Myths and Misconceptions with Brand Research
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
How to Reach Senior Professionals in B2B Market Research
Reaching the right audience is crucial for any research project, embodying the principle of “Quality In, Quality Out.” B2B International…
How to Write a Great Research Brief
What is the purpose of a research brief? A research brief would usually be the first step for an organization…
B2B Insights Podcast #64: The Best Frameworks to Develop Winning Propositions
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…