When to Use Qualitative Research to Better Understand Your Customers and Their Needs
Understanding customer needs is an important factor in overall business success. Identifying how customers feel about a product, service or…
B2B Blog
5 Top Tips for Running Effective Customer Journey Workshops
The importance of customer journey mapping Whilst logic might tell us that happy and engaged customers should be a top…
B2B Insights Podcast #62: How to Achieve World-Class Quality in B2B Market Research
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
3 Use Cases for Kotler’s Five Product Levels Framework in B2B Research
What is Kotler’s Five Product Levels Model? Kotler’s 5 Product Levels model is used to develop new products or…
Using the Push-Pull Model to Successfully Bring New Products to Market
The push-pull model is a framework that is best used when organizations are looking to introduce a new product or…
B2B Insights Podcast #61: How to Ensure B2B Market Research is Strategic and Actionable
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Assessing Market Attractiveness with the Directional Policy Matrix
The Directional Policy Matrix (DPM) is a business tool that can be used to highlight products, services or segments which…
How to Measure Brand Performance with the Brand Health Wheel
When measuring brand performance or assessing brand health, it’s very easy to quickly be surrounded by a range of questions,…
How to Meet the Emotional Needs of B2B Buyers
B2B Decision-Makers and Emotion B2B decision-makers have complex needs for two main reasons. Firstly, there is usually a decision-making unit…
Competitive Landscape Analysis with Porter’s Five Forces Framework
Porter’s Five Forces is a framework that we often use to assess the competitive landscape in which our clients currently…