A Mixed Methods Approach to Market Research: Benefits and Considerations
In market research, we often discuss the benefits of qualitative versus quantitative approaches. For instance, if you seek an in-depth…
B2B Blog
Navigating Market Research Interviews in the APAC Region
The Asia-Pacific (APAC) region is one of the most diverse and dynamic areas in the world, both culturally and economically.…
The Ultimate Guide to Online Surveys: Dos and Don’ts You Can’t Ignore
Let’s face it—most of us have clicked into an online survey with good intentions to complete it, only to find…
Fostering Innovation: A Streamlined Workflow to Create a Strong Innovation Culture
In today's rapidly evolving business landscape, innovation is not just a buzzword; it's a necessity for survival and growth. Companies…
B2B Insights Podcast #67: AI Is The New Fire; Don’t Get Burned
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
3 Causes of Agreement Bias and How to Overcome Them
What is Agreement Bias? Agreement bias is the tendency to give ‘positive’ answers and agree with statements regardless of…
Addressing the Problem with Data Quality in B2B Research
The Market Research Society recently released a three-part podcast series on data quality, centered around the question of whether there…
Kathrin Posnanski Joins to Strengthen German Team
We are excited to announce a significant addition to our team at B2B International. Kathrin Posnanski has joined us as…
3 Key Factors Impacting Cost and Project Success in Market Research
Having been in the market research industry for two decades as of 2025, I've witnessed every success and challenge along…
B2B Thought Leadership: Why It’s Important & How to Do It Well
B2B International's Superpowers Index research, an annual study into the dynamics of B2B buying behavior, has revealed a significant trend:…