How to Engage Internal Audiences to Maximize the Effectiveness of Market Research
When considering commissioning a research project, it’s important to take into account how to maximize the effectiveness of the research…
B2B Blog
B2B Insights Podcast #65: Common Myths and Misconceptions with Brand Research
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
How to Reach Senior Professionals in B2B Market Research
Reaching the right audience is crucial for any research project, embodying the principle of “Quality In, Quality Out.” B2B International…
How to Write a Great Research Brief
What is the purpose of a research brief? A research brief would usually be the first step for an organization…
B2B Insights Podcast #64: The Best Frameworks to Develop Winning Propositions
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
The Importance of Compliance and Data Protection in Market Research
In today’s data-driven world, market research is a cornerstone for businesses aiming to understand customer behavior, identify market trends, and…
4 Reasons to Use Thought Leadership Research to Inform Your Content Marketing Strategy
The competitive environment is more intense than ever before. The number of brands considered in a B2B buying journey has…
A Guide to Digital Ethnography in B2B Market Research
What is Digital Ethnography? Digital ethnography, which involves collecting photos and videos from respondents, is becoming an increasingly popular method…
3 B2B Pricing Challenges and How to Overcome Them
A brief overview of some of the unique challenges involved in B2B pricing and how to handle them Pricing exercises…
How Market Research Can Help Guide Your Market Entry Strategy
A business without ambition will not survive long in the market. Just like in sports, we need to set new…