B2B Thought Leadership: Why It’s Important & How to Do It Well
B2B International's Superpowers Index research, an annual study into the dynamics of B2B buying behavior, has revealed a significant trend:…
B2B Blog
B2B Insights Podcast #66: How To Effectively Target B2B Buyers in 2024 & Beyond
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Unlocking Deeper Insights with AI Probing in Online Surveys
Have you ever had one of those ‘why’ conversations with children that usually goes something like this? Child: Why do…
How to Engage Internal Audiences to Maximize the Effectiveness of Market Research
When considering commissioning a research project, it’s important to take into account how to maximize the effectiveness of the research…
B2B Insights Podcast #65: Common Myths and Misconceptions with Brand Research
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
How to Reach Senior Professionals in B2B Market Research
Reaching the right audience is crucial for any research project, embodying the principle of “Quality In, Quality Out.” B2B International…
How to Write a Great Research Brief
What is the purpose of a research brief? A research brief would usually be the first step for an organization…
B2B Insights Podcast #64: The Best Frameworks to Develop Winning Propositions
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
The Importance of Compliance and Data Protection in Market Research
In today’s data-driven world, market research is a cornerstone for businesses aiming to understand customer behavior, identify market trends, and…
4 Reasons to Use Thought Leadership Research to Inform Your Content Marketing Strategy
The competitive environment is more intense than ever before. The number of brands considered in a B2B buying journey has…