Customer Experience: Why We All Have A Role To Play
Our latest research showed that one of the top challenges B2B brands are facing is delivering an excellent CX throughout…
B2B Blog
The 4 Key Traits of Effective Buyer Segmentation
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
The Importance of Novel Thinking in Fast-Moving Markets
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
How to Delight and Resonate with Millennial B2B Decision-Makers
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Successful Marketing Means Focusing on all 4 Ps – Not Just Promotion
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Matthew Powell Promoted to VP & Executive Director, North America to Lead Our Los Angeles Office
B2B International is excited to announce that Matthew Powell, who previously served as Managing Director of B2B International’s London office,…
B2B Insights Podcast: Expectations of the New B2B Decision Maker
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Why Buyer Personas Are Key to Serving Customer Needs
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
The B2B Marketing Monitor: Pain Points, Performance and Priorities for the Year Ahead
2020 was a challenging year for B2B enterprises across the world due to the impact of the pandemic, the resulting…
Why Companies Should Keep the Branding Light on During a Crisis
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…