Brand Trust and Loyalty in B2B Companies
We are all familiar with the figures around the cost of acquiring new customers, and, thus, the importance of retaining…
B2B Blog
The B2B Brand Masters Podcast Series #1: Mark Ritson
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Tom Percival to Lead B2B International’s Expanding London Team as Managing Director
We are thrilled to be expanding our team in the UK capital to support our growth ambitions in both the…
The 3 Core Components of Brand Health Tracking
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Using Spend and Strategic Importance to Distill Complex Buyer Decisions
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Understanding Behaviors, Motivations and Intent Is the Missing Piece of the Segmentation Puzzle
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Customer Experience: Why We All Have A Role To Play
Our latest research showed that one of the top challenges B2B brands are facing is delivering an excellent CX throughout…
The 4 Key Traits of Effective Buyer Segmentation
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
The Importance of Novel Thinking in Fast-Moving Markets
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
How to Delight and Resonate with Millennial B2B Decision-Makers
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…