Matthew Powell Promoted to VP & Executive Director, North America to Lead Our Los Angeles Office
B2B International is excited to announce that Matthew Powell, who previously served as Managing Director of B2B International’s London office,…
B2B Blog
B2B Insights Podcast: Expectations of the New B2B Decision Maker
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Why Buyer Personas Are Key to Serving Customer Needs
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
The B2B Marketing Monitor: Pain Points, Performance and Priorities for the Year Ahead
2020 was a challenging year for B2B enterprises across the world due to the impact of the pandemic, the resulting…
Why Companies Should Keep the Branding Light on During a Crisis
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
CX Practitioners Podcast Series: Catch up on Episodes 1-6
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
CX Practitioners Podcast Series #6: Peter Seaman, Finning
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
CX Practitioners Podcast Series #5: Jo Goossens, Etex
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
CX Practitioners Podcast Series #4: Christina Colby, Guidewire
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
CX Practitioners Podcast Series #3: Laura Lee, Molson Coors
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…