How Doing the Right Thing Is Also Making a Good Business Decision
Lots of companies – including our own – are looking at ways to reduce their environmental impact and thinking about…
B2B Blog
Megatrends Series: Machine Learning
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
From Focus Group to Twickenham: How B2B International Collaborated with Law Firm Irwin Mitchell for a Refresh of Their Brand Identity
As researchers there are few things as satisfying as following a project through from a client’s initial “what if we.…
B2B International Continues US Expansion by Opening up in Boston
B2B International are delighted to announce the opening of our new Boston office. Following substantial growth throughout 2019, we have…
Five Reasons Why Face-To-Face Focus Groups Are Still Relevant Today
Face-to-face focus groups are perhaps one of the most well-known qualitative data collection methods where a skilled moderator facilitates a…
Semiotics: A Different Way to Look at Your Brand
Semiotics is the study of signs, symbols and meanings and the cultural context they sit in. It looks at things…
B2B International Nominated for ‘Breakthrough Business of the Year’
We’re delighted to announce that B2B International has been selected as a finalist at the MRS Awards 2019 in the…
Megatrends Series: Wearables and Biosensors
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Megatrends Series: Drones
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Making Use of Eye Tracking Technology in Market Research
What is eye-tracking technology? Eye tracking quite simply involves the recording and analysis of any movement in our eyes,…