3 Top Tips for Creating Engaging Questionnaires That Will Improve Response Rates and Quality
In the 2016 book, Market Research in Practice – An introduction to gaining greater market insight (3rd Edition), our…
B2B Blog
B2B Insights Podcast #2: What Makes A CX Leader
The B2B Insights Podcast was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and…
B2B Insights Podcast #1: How B2B Brands Can Win With Emotion
The B2B Insights Podcast was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and…
Incentivizing Respondents: Thinking Outside of The Box
It is getting increasingly difficult to get respondents to take part in research as the world gets more and more…
Megatrends Series: Cybersecurity
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Megatrends Series: Connected & Autonomous Vehicles
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
A Brief Look at Some of the Most Important Recent Data Breaches
Here at B2B International we take data protection very seriously, so it's been hard to miss the news stories…
How Doing the Right Thing Is Also Making a Good Business Decision
Lots of companies – including our own – are looking at ways to reduce their environmental impact and thinking about…
Megatrends Series: Machine Learning
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
From Focus Group to Twickenham: How B2B International Collaborated with Law Firm Irwin Mitchell for a Refresh of Their Brand Identity
As researchers there are few things as satisfying as following a project through from a client’s initial “what if we.…