A Guide to Digital Ethnography in B2B Market Research
What is Digital Ethnography? Digital ethnography, which involves collecting photos and videos from respondents, is becoming an increasingly popular method…
B2B Blog
3 B2B Pricing Challenges and How to Overcome Them
A brief overview of some of the unique challenges involved in B2B pricing and how to handle them Pricing exercises…
How Market Research Can Help Guide Your Market Entry Strategy
A business without ambition will not survive long in the market. Just like in sports, we need to set new…
5 Key Benefits of Internal Stakeholder Research (And 3 Tips for Running Successful Internal Interviews)
At the start of any project, it is essential to gain a comprehensive understanding of our client’s business challenges and…
3 Top Tips for Running Effective Online Focus Groups
The shift to conducting more research online It is fair to say that the most long-lasting change to our daily…
B2B Insights Podcast #63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Derived Importance: What Is It, and Why Does It Matter?
What Is Derived Importance? Often in market research surveys, we ask respondents to rate their satisfaction across different stages of…
Navigating Remote Training: Turning Challenges into Opportunities
In my role as Resource and Development Manager, I've experienced firsthand the complexities of remote work, especially in training and…
The Benefits of Conducting In-Person Focus Groups
Focus groups are an extremely valuable method of qualitative data collection, which generate rich, qualitative data through open-ended questions and…
The Importance of Active Listening in Business Communication and Market Research
Whilst we all like to think we are good listeners, it’s not always the case that we consistently actively listen…