Blue Planet 3: David Attenborough and Blue Ocean Strategy
It’s not often I get to combine two passions of mine; business strategies and nature programmes narrated by David Attenborough.…
B2B Blog
Event Invite: Using Emotion To Become First-Choice
The role of emotion in B2B marketing is something we’ve talked about for a long time here at B2B International.…
Megatrends Series: Augmented Reality & Virtual Reality
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Megatrends Series: 3D & 4D Printing
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
How Not to Be Wrong in Business
Common sense is a powerful tool we use every day to help us make decisions, and while it is extremely…
Creating and Understanding Employee Personas to Drive Productivity in the Workplace
Why Is It Important to Have High Staff Engagement and Maximise Morale in the Workplace? B2B companies are becoming more…
An Introduction to Behavioural Science
Introduction This article provides a short and accessible introduction to the interesting yet complex area of behavioural science. It covers…
Megatrends Series: 5G Technologies
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
The Emotions That Drive Business Decision Making
It is well accepted that business decision making is based not just on cold, hard reason; but also on emotions.…
Megatrends Series: Blockchain and Cryptocurrency
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…