How marketers can improve their empathy levels, and why it’s important to do so
Out of touch, detached and lacking in any special emotional skills – The Drum’s recent story on the lack of…
B2B Blog
Megatrends Series: Artificial Intelligence (AI)
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
5 Top Tips That Will Make the Running of Your Market Research Program a Success
Most market research programmes involve many different stages, from understanding the initial business need or problem at the start, designing…
B2B personalisation needs to ‘behave’
Creating effective b2b marketing personalisation strategies based on market needs and behaviours What is marketing personalisation? Simply, personalisation in marketing…
Is Financially Incentivising Employees On The Net Promoter Score A Good Idea?
There is no doubt that the Net Promoter Score (NPS) is a key performance indicator for most businesses these…
Why Human-To-Human Marketing Is the Next Big Trend in a Tech-Obsessed World
While multiple sessions at this month’s Cannes Lions festival looked at harnessing data and artificial intelligence, at B2B International…
Megatrends Series: Smart Cities
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Event Roundup: Why Emotion Is at the Heart of B2B Decision-Making
B2B International and gyro yesterday hosted a joint event to outline how large a role emotion plays in B2B…
Blue Planet 3: David Attenborough and Blue Ocean Strategy
It’s not often I get to combine two passions of mine; business strategies and nature programmes narrated by David Attenborough.…
Event Invite: Using Emotion To Become First-Choice
The role of emotion in B2B marketing is something we’ve talked about for a long time here at B2B International.…