Inside Every B2B Buyer Is a Consumer – Don’t Ignore Them!
We often – and quite rightly – talk about the very real distinctions between B2B and B2C markets, buyers and…
B2B Blog
How to Befriend an Elephant
Conducting sales calls requires walking a thin tightrope between getting to know clients on a personal level, ingratiating them to…
Stealing from Sociology: Social Network Analysis
Rather than focusing on social media, this article will look at social networks in more general terms, referring to the…
Megatrends Series: Automation & Robotics
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Humanly Relevant: How Emotions Influence the B2B Landscape
The recent acquisition of B2B International by gyro, a creative B2B agency, has given us, as a business, some new…
Cultural Considerations for the Business-To-Business Relationship
As firms from around the globe seek to internationalise their operations, they are increasingly having to enter business relationships with…
Customer Experience Research: How To Drive Action
I was on a call with a client the other day and they posed a question that I have heard…
Megatrends Series: The Internet of Things
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
B2B International Awarded Two IQCS Awards
We are delighted to announce that B2B International took home two awards at last week’s IQCS Awards. Our award-winning fieldwork…
Lessons from Social Research
For a market researcher, there are lessons that can be adopted from social science and the methods of enquiry that…