The Emotions That Drive Business Decision Making
It is well accepted that business decision making is based not just on cold, hard reason; but also on emotions.…
B2B Blog
Megatrends Series: Blockchain and Cryptocurrency
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Inside Every B2B Buyer Is a Consumer – Don’t Ignore Them!
We often – and quite rightly – talk about the very real distinctions between B2B and B2C markets, buyers and…
How to Befriend an Elephant
Conducting sales calls requires walking a thin tightrope between getting to know clients on a personal level, ingratiating them to…
Stealing from Sociology: Social Network Analysis
Rather than focusing on social media, this article will look at social networks in more general terms, referring to the…
Megatrends Series: Automation & Robotics
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Humanly Relevant: How Emotions Influence the B2B Landscape
The recent acquisition of B2B International by gyro, a creative B2B agency, has given us, as a business, some new…
Cultural Considerations for the Business-To-Business Relationship
As firms from around the globe seek to internationalise their operations, they are increasingly having to enter business relationships with…
Megatrends Series: The Internet of Things
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
B2B International Awarded Two IQCS Awards
We are delighted to announce that B2B International took home two awards at last week’s IQCS Awards. Our award-winning fieldwork…