Creating and Understanding Employee Personas to Drive Productivity in the Workplace
Why Is It Important to Have High Staff Engagement and Maximise Morale in the Workplace? B2B companies are becoming more…
B2B Blog
An Introduction to Behavioural Science
Introduction This article provides a short and accessible introduction to the interesting yet complex area of behavioural science. It covers…
Megatrends Series: 5G Technologies
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
The Emotions That Drive Business Decision Making
It is well accepted that business decision making is based not just on cold, hard reason; but also on emotions.…
Megatrends Series: Blockchain and Cryptocurrency
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Inside Every B2B Buyer Is a Consumer – Don’t Ignore Them!
We often – and quite rightly – talk about the very real distinctions between B2B and B2C markets, buyers and…
How to Befriend an Elephant
Conducting sales calls requires walking a thin tightrope between getting to know clients on a personal level, ingratiating them to…
Stealing from Sociology: Social Network Analysis
Rather than focusing on social media, this article will look at social networks in more general terms, referring to the…
Megatrends Series: Automation & Robotics
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Humanly Relevant: How Emotions Influence the B2B Landscape
The recent acquisition of B2B International by gyro, a creative B2B agency, has given us, as a business, some new…