Humanly Relevant: How Emotions Influence the B2B Landscape
The recent acquisition of B2B International by gyro, a creative B2B agency, has given us, as a business, some new…
B2B Blog
Cultural Considerations for the Business-To-Business Relationship
As firms from around the globe seek to internationalise their operations, they are increasingly having to enter business relationships with…
Megatrends Series: The Internet of Things
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
B2B International Awarded Two IQCS Awards
We are delighted to announce that B2B International took home two awards at last week’s IQCS Awards. Our award-winning fieldwork…
How Is Strategy Developed and Where Does Market Research Fit In?
Strategy has been defined in many different ways by many different people. For example, Michael Porter sees strategy as the…
B2B International Awarded Two Confirmit AIR Awards
We are delighted to announce that B2B International has won two Confirmit Achievement in Insight and Research awards. B2B International…
Be Prepared: Generation Z Takes over the Stage
The hype around Millennials (also called Generation Y, born around 1980-1995) doesn’t seem to end. We still read about their…
C-D Mapping: A Different Approach to Brand Mapping
Marketers have come to rely on brand maps to visually gauge a brand’s position in a given market against that…
Design Thinking: A User-Centered Framework for Driving Innovation
Innovation has been called the “lifeblood of successful organisations”. On a strategic level, it is considered an important catalyst for…
Battlecards for Increasing Sales Success
A battlecard is a succinct guide or “cheat sheet” used by account management and sales teams for engaging with a…