Lessons from Social Research
For a market researcher, there are lessons that can be adopted from social science and the methods of enquiry that…
B2B Blog
How Is Strategy Developed and Where Does Market Research Fit In?
Strategy has been defined in many different ways by many different people. For example, Michael Porter sees strategy as the…
B2B International Awarded Two Confirmit AIR Awards
We are delighted to announce that B2B International has won two Confirmit Achievement in Insight and Research awards. B2B International…
Be Prepared: Generation Z Takes over the Stage
The hype around Millennials (also called Generation Y, born around 1980-1995) doesn’t seem to end. We still read about their…
How Your Customers Can Support Your Marketing Through Word of Mouth
During my time at University, I did a marketing internship at a German fashion label start up. On my first…
C-D Mapping: A Different Approach to Brand Mapping
Marketers have come to rely on brand maps to visually gauge a brand’s position in a given market against that…
Design Thinking: A User-Centered Framework for Driving Innovation
Innovation has been called the “lifeblood of successful organisations”. On a strategic level, it is considered an important catalyst for…
Battlecards for Increasing Sales Success
A battlecard is a succinct guide or “cheat sheet” used by account management and sales teams for engaging with a…
How the Internet of Things can Help B2B Brands Deliver CX Excellence
The Internet of Things (IoT) is one of a number of buzzwords seemingly popping up in every report, article and…
Four Steps to Understanding a Market
Market assessment and sizing projects are a cornerstone of what we offer at B2B International. Clients often approach us with…