Four Steps to Understanding a Market
Market assessment and sizing projects are a cornerstone of what we offer at B2B International. Clients often approach us with…
B2B Blog
Keeping Customer Experience Trackers on Track
Customer Experience research is one of the most common research requirements amongst b2b organisations according to our recent study of…
5 Key Benefits of Telephone Interviewing
The U.N. recently shared a sobering statistic: according to its recent study, more people on earth have access to mobile…
Innovation and Isomorphism
The late Steve Jobs once said that it is innovation that distinguishes between leaders and followers. While there are no…
6 Critical Success Factors of a Qualitative Research Project
Over the last couple of years qualitative research has made a comeback and piqued the interest of many of our…
Are You Paying Your Employees Too Much? – Money Can’t Buy Employee Engagement!
In his book Predictability Irrational, behavioural economist Dan Ariely introduces the idea that we live in two worlds; one governed…
How to Speak so That People Want to Listen
Your voice is the most powerful tool in the world – so why don’t people always listen? When browsing the…
The Key Takeaways from Our CX Leadership Roundtable
Our 2018 CX Leadership Roundtable was held last week in London. Our biggest CX clients from a wide range of…
Using Stimuli Effectively in B2B Market Research
What Are Stimuli? Stimuli are any materials used in a market research study with the aim of inducing a reaction…
The Importance of Typography in Branding
As well as the use of colour in branding, the choice of font is equally important. It is yet another…