How Your Customers Can Support Your Marketing Through Word of Mouth
During my time at University, I did a marketing internship at a German fashion label start up. On my first…
B2B Blog
C-D Mapping: A Different Approach to Brand Mapping
Marketers have come to rely on brand maps to visually gauge a brand’s position in a given market against that…
Design Thinking: A User-Centered Framework for Driving Innovation
Innovation has been called the “lifeblood of successful organisations”. On a strategic level, it is considered an important catalyst for…
Battlecards for Increasing Sales Success
A battlecard is a succinct guide or “cheat sheet” used by account management and sales teams for engaging with a…
How the Internet of Things can Help B2B Brands Deliver CX Excellence
The Internet of Things (IoT) is one of a number of buzzwords seemingly popping up in every report, article and…
Four Steps to Understanding a Market
Market assessment and sizing projects are a cornerstone of what we offer at B2B International. Clients often approach us with…
Using Neuromarketing to Provide New Insight into Loyalty Research
Loyalty research is heavily reliant on NPS. It is used by many organisations as a stand-alone measure of performance and…
Keeping Customer Experience Trackers on Track
Customer Experience research is one of the most common research requirements amongst b2b organisations according to our recent study of…
3 Important Lessons To Help You Guide Your Future Business Success
While the major focus of Nassim Nicholas Taleb’s book, ‘Fooled By Randomness’ is on trading and stock markets, there are…
5 Key Benefits of Telephone Interviewing
The U.N. recently shared a sobering statistic: according to its recent study, more people on earth have access to mobile…