How Is Strategy Developed and Where Does Market Research Fit In?
Strategy has been defined in many different ways by many different people. For example, Michael Porter sees strategy as the…
B2B Blog
B2B International Awarded Two Confirmit AIR Awards
We are delighted to announce that B2B International has won two Confirmit Achievement in Insight and Research awards. B2B International…
Be Prepared: Generation Z Takes over the Stage
The hype around Millennials (also called Generation Y, born around 1980-1995) doesn’t seem to end. We still read about their…
C-D Mapping: A Different Approach to Brand Mapping
Marketers have come to rely on brand maps to visually gauge a brand’s position in a given market against that…
Design Thinking: A User-Centered Framework for Driving Innovation
Innovation has been called the “lifeblood of successful organisations”. On a strategic level, it is considered an important catalyst for…
Battlecards for Increasing Sales Success
A battlecard is a succinct guide or “cheat sheet” used by account management and sales teams for engaging with a…
How the Internet of Things can Help B2B Brands Deliver CX Excellence
The Internet of Things (IoT) is one of a number of buzzwords seemingly popping up in every report, article and…
Four Steps to Understanding a Market
Market assessment and sizing projects are a cornerstone of what we offer at B2B International. Clients often approach us with…
Keeping Customer Experience Trackers on Track
Customer Experience research is one of the most common research requirements amongst b2b organisations according to our recent study of…
5 Key Benefits of Telephone Interviewing
The U.N. recently shared a sobering statistic: according to its recent study, more people on earth have access to mobile…