The Importance of Typography in Branding
As well as the use of colour in branding, the choice of font is equally important. It is yet another…
B2B Blog
Looking After Your Respondents
Respondents are crucial to the success of any market research project. Without willing respondents, as market researchers we would not…
The Importance of Colour in Branding
The other week I presented at an international chemical conference and the topic was ‘differentiation in an undifferentiated market’. The…
Work-Life Collaboration: An Exciting Opportunity For The Working World
On any working day, the average full-time employee is likely to spend at least 50% of their waking hours at…
How to Shorten a CX Tracker
Around 50% of the work that we do at B2B International directly involves the customer experience. A customer experience project…
A Researcher’s Guide to Presenting Data in Memorable Ways
How many times have you had to sit down and go through a long PowerPoint deck full of facts, figures…
‘Tis the Season to be Marketing
4 B2B Marketing Ideas for a Merry Christmas Christmas is only a few weeks away. It might not yet be…
Using Taglines To Stand Out In B2B Markets
An email landed in my inbox last week which started with: “From today Vodafone will be changing our brand positioning…
Ryanair and the Importance of Internal Culture in Customer Experience
If, as Peter Drucker famously once said, a company’s culture really does “eat strategy for breakfast”, then Ryanair’s culture must…
Can Open Innovation Drive Autonomous Vehicle Technology Forwards?
Open innovation is a popular technique for coming up with breakthroughs to solve tough problems. A team of specialists in…