Using Stimuli Effectively in B2B Market Research
What Are Stimuli? Stimuli are any materials used in a market research study with the aim of inducing a reaction…
B2B Blog
The Importance of Typography in Branding
As well as the use of colour in branding, the choice of font is equally important. It is yet another…
How to Cooperate Effectively
Maybe some of you have been to a concert during the holidays or around the turn of the year. In…
Looking After Your Respondents
Respondents are crucial to the success of any market research project. Without willing respondents, as market researchers we would not…
The Importance of Colour in Branding
The other week I presented at an international chemical conference and the topic was ‘differentiation in an undifferentiated market’. The…
Work-Life Collaboration: An Exciting Opportunity For The Working World
On any working day, the average full-time employee is likely to spend at least 50% of their waking hours at…
How to Shorten a CX Tracker
Around 50% of the work that we do at B2B International directly involves the customer experience. A customer experience project…
A Researcher’s Guide to Presenting Data in Memorable Ways
How many times have you had to sit down and go through a long PowerPoint deck full of facts, figures…
‘Tis the Season to be Marketing
4 B2B Marketing Ideas for a Merry Christmas Christmas is only a few weeks away. It might not yet be…
Using Taglines To Stand Out In B2B Markets
An email landed in my inbox last week which started with: “From today Vodafone will be changing our brand positioning…