Work-Life Collaboration: An Exciting Opportunity For The Working World
On any working day, the average full-time employee is likely to spend at least 50% of their waking hours at…
B2B Blog
How to Shorten a CX Tracker
Around 50% of the work that we do at B2B International directly involves the customer experience. A customer experience project…
A Researcher’s Guide to Presenting Data in Memorable Ways
How many times have you had to sit down and go through a long PowerPoint deck full of facts, figures…
‘Tis the Season to be Marketing
4 B2B Marketing Ideas for a Merry Christmas Christmas is only a few weeks away. It might not yet be…
Using Taglines To Stand Out In B2B Markets
An email landed in my inbox last week which started with: “From today Vodafone will be changing our brand positioning…
Ryanair and the Importance of Internal Culture in Customer Experience
If, as Peter Drucker famously once said, a company’s culture really does “eat strategy for breakfast”, then Ryanair’s culture must…
Tracking and Benchmarking KPIs to Drive Brand Growth
It is often said that standing still is the same as moving backwards, and without knowing where you are currently,…
Mind or Heart – Who Is Deciding?
It’s no secret that our purchasing decisions are not only based on rational reasons, but also emotional ones. Why else…
Can Open Innovation Drive Autonomous Vehicle Technology Forwards?
Open innovation is a popular technique for coming up with breakthroughs to solve tough problems. A team of specialists in…
The 4 Types of Visualisation and the Role They Play in Market Research
A couple of weeks ago we posted a blog looking at tips on how to create impactful market research outputs.…