Tracking and Benchmarking KPIs to Drive Brand Growth
It is often said that standing still is the same as moving backwards, and without knowing where you are currently,…
B2B Blog
Mind or Heart – Who Is Deciding?
It’s no secret that our purchasing decisions are not only based on rational reasons, but also emotional ones. Why else…
Can Open Innovation Drive Autonomous Vehicle Technology Forwards?
Open innovation is a popular technique for coming up with breakthroughs to solve tough problems. A team of specialists in…
The 4 Types of Visualisation and the Role They Play in Market Research
A couple of weeks ago we posted a blog looking at tips on how to create impactful market research outputs.…
How to Succeed at B2b Events and Ensure a Return on Your Investment
Events are a key part of many b2b marketing strategies. Get them right and it’s possible to walk away with…
5 Top Tips for Creating Impactful Market Research Outputs
One of the most powerful tools available to businesses is market research. It provides valuable insights into both markets and…
5 Point Checklist for Effective Segments
Your customers are unique and, understandably, they want to be treated as individuals. This does however pose a problem to…
How Geographical Spread Determines Which Type of Focus Group to Use
While extremely popular in consumer research, the use of focus groups in b2b research is considered more of a niche…
The Skills Required From the Researcher of the Future
What does the researcher of the future look like? The recently published GreenBook Research Industry Trends Report 2017 asked 2,637…
Museum of Failure
We are always talking about innovation. That's because it is so important. "New" is one of the most important words…