How to Get Information for Next to Nothing
Market intelligence doesn’t always need a survey. If you are looking for a market size figure, market trends, competitive strengths…
B2B Blog
What Makes a Good Interviewer?
Chat shows are immensely popular. People in the US have got used to staying up late to watch David Letterman…
The Fastest Horses in the Race
Two weeks ago the Financial Times ran an analysis of 1000 companies in Europe that have achieved the highest percentage…
Does Sustainability Pay Off?
If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the…
You Look Angry. Are You?
In most of the surveys we carry out we include questions that measure satisfaction. This is not surprising. Knowing how…
Keep the First Aid Kit Handy
A couple of news items caught our attention this week. The first was the social media furore which kicked off…
Is There Such a Thing as a Three Question Survey?
It isn't unusual for a client to contact us and say that they want a quick and dirty survey with…
Je Ne Regrette Rien
Imagine you are being interviewed by a market researcher and you are asked "Do you have any regrets?". What would…
The Value of the B2B Brand
At the start of this month we welcomed a number of b2b brand leaders to an event in Central London…
“Anything You Can Do, I Can Do Better” – Says the Robot
In his book, The Undoing Project; A Friendship That Changed The World, Michael Lewis describes work carried out by the…