Does Sustainability Pay Off?
If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the…
B2B Blog
Is There Such a Thing as a Three Question Survey?
It isn't unusual for a client to contact us and say that they want a quick and dirty survey with…
The KANO Framework: How to Get Some Excitement in Your Products
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That's a…
Can Speed Dating Help Market Researchers?
Fast and slow – yes, that's how our minds work. We make quick and intuitive decisions which ultimately get rationalised…
Love Is in the Air
Well folks, it is here. It’s Valentine's Day and we must think about love. Or should we? For goodness sake,…
Six Honest Serving Men
Today we have a philosophical question for you. Of the following questions, which do you think are the most important…
What’s in a Name? The Value of the Trump Brand
Donald Trump by Gage Skidmore - flickr (CC BY 2.0) Last week we were interviewed by NPR, a radio franchise…
How Innovative Are Market Researchers?
"New" is one of the most powerful words in the marketing vocabulary. It makes a promise of something better. It…
The Most Important Thing in a Survey
Today we want to talk about the most important thing in a survey. Perhaps you are expecting us to discuss…
The Smiley Face That Helps Surveys
We business to business market researchers are sometimes a bit too serious. We can be snooty about scales that use…