The Segmentation Myth
One of the most important requirements of any business is to understand the needs of its customers. In fact, a…
B2B Blog
3 Ways to Increase Your Profit & NOT Sell on Price
(Whilst Still Making Customers Happy) It’s often assumed, even by seasoned executives, that when businesses sell goods to one another,…
How to Get Information for Next to Nothing
Market intelligence doesn’t always need a survey. If you are looking for a market size figure, market trends, competitive strengths…
What Makes a Good Interviewer?
Chat shows are immensely popular. People in the US have got used to staying up late to watch David Letterman…
The Fastest Horses in the Race
Two weeks ago the Financial Times ran an analysis of 1000 companies in Europe that have achieved the highest percentage…
Does Sustainability Pay Off?
If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the…
Caution: Beware Joining the Dots
Have you noticed how difficult it can be to predict things? For a couple of months your sales are pathetic…
You Look Angry. Are You?
In most of the surveys we carry out we include questions that measure satisfaction. This is not surprising. Knowing how…
Commitment to Values
We make no apology for having a sequel to our previous blog which featured United Airline's PR disaster about leggings.…
Keep the First Aid Kit Handy
A couple of news items caught our attention this week. The first was the social media furore which kicked off…