How to Succeed at B2b Events and Ensure a Return on Your Investment
Events are a key part of many b2b marketing strategies. Get them right and it’s possible to walk away with…
B2B Blog
5 Top Tips for Creating Impactful Market Research Outputs
One of the most powerful tools available to businesses is market research. It provides valuable insights into both markets and…
5 Point Checklist for Effective Segments
Your customers are unique and, understandably, they want to be treated as individuals. This does however pose a problem to…
How Geographical Spread Determines Which Type of Focus Group to Use
While extremely popular in consumer research, the use of focus groups in b2b research is considered more of a niche…
Museum of Failure
We are always talking about innovation. That's because it is so important. "New" is one of the most important words…
The Segmentation Myth
One of the most important requirements of any business is to understand the needs of its customers. In fact, a…
How to Get Information for Next to Nothing
Market intelligence doesn’t always need a survey. If you are looking for a market size figure, market trends, competitive strengths…
What Makes a Good Interviewer?
Chat shows are immensely popular. People in the US have got used to staying up late to watch David Letterman…
The Fastest Horses in the Race
Two weeks ago the Financial Times ran an analysis of 1000 companies in Europe that have achieved the highest percentage…
Does Sustainability Pay Off?
If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the…