It’s Bananas
Earlier this week it was announced that three neuroscientists, working in the UK, won a prize of €1 million for…
B2B Blog
The KANO Framework: How to Get Some Excitement in Your Products
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That's a…
La La Land Is the Winner. Oops, Sorry!
146028_3882 by Disney | ABC Television Group - Flickr (CC BY 2.0) We awoke this morning to news about the…
Can Speed Dating Help Market Researchers?
Fast and slow – yes, that's how our minds work. We make quick and intuitive decisions which ultimately get rationalised…
Love Is in the Air
Well folks, it is here. It’s Valentine's Day and we must think about love. Or should we? For goodness sake,…
Six Honest Serving Men
Today we have a philosophical question for you. Of the following questions, which do you think are the most important…
Masterclasses in Market Research and B2B Marketing
We don't just carry out market research, we also teach it. Many of our clients have asked us to give…
The Number One Requirement When Seeking a Market Research Supplier Is…
What do people look for when they are deciding which market research company to choose? In a recent survey we…
What’s in a Name? The Value of the Trump Brand
Donald Trump by Gage Skidmore - flickr (CC BY 2.0) Last week we were interviewed by NPR, a radio franchise…
Ask the Right Question of the Right Person – or Get a Bum Steer
Let us begin today's blog with a simple question – "When asked in a survey, what percentage of people in…