Keep the First Aid Kit Handy
A couple of news items caught our attention this week. The first was the social media furore which kicked off…
B2B Blog
Is There Such a Thing as a Three Question Survey?
It isn't unusual for a client to contact us and say that they want a quick and dirty survey with…
The Value of the B2B Brand
At the start of this month we welcomed a number of b2b brand leaders to an event in Central London…
The KANO Framework: How to Get Some Excitement in Your Products
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That's a…
Can Speed Dating Help Market Researchers?
Fast and slow – yes, that's how our minds work. We make quick and intuitive decisions which ultimately get rationalised…
Love Is in the Air
Well folks, it is here. It’s Valentine's Day and we must think about love. Or should we? For goodness sake,…
Six Honest Serving Men
Today we have a philosophical question for you. Of the following questions, which do you think are the most important…
The Number One Requirement When Seeking a Market Research Supplier Is…
What do people look for when they are deciding which market research company to choose? In a recent survey we…
What’s in a Name? The Value of the Trump Brand
Donald Trump by Gage Skidmore - flickr (CC BY 2.0) Last week we were interviewed by NPR, a radio franchise…
Ask the Right Question of the Right Person – or Get a Bum Steer
Let us begin today's blog with a simple question – "When asked in a survey, what percentage of people in…