Is There Such a Thing as a Three Question Survey?
It isn't unusual for a client to contact us and say that they want a quick and dirty survey with…
B2B Blog
Je Ne Regrette Rien
Imagine you are being interviewed by a market researcher and you are asked "Do you have any regrets?". What would…
Small Steps to a Big Experience
The Chief Economist of the Bank of England, Andy Haldane, made the assertion last week that Britain's productivity problems are…
Fake News – a Problem for Researchers
We market researchers are in the business of discovering facts. We assess markets, determine people’s attitudes, and figure out what…
The Value of the B2B Brand
At the start of this month we welcomed a number of b2b brand leaders to an event in Central London…
“Anything You Can Do, I Can Do Better” – Says the Robot
In his book, The Undoing Project; A Friendship That Changed The World, Michael Lewis describes work carried out by the…
It’s Bananas
Earlier this week it was announced that three neuroscientists, working in the UK, won a prize of €1 million for…
The KANO Framework: How to Get Some Excitement in Your Products
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That's a…
La La Land Is the Winner. Oops, Sorry!
146028_3882 by Disney | ABC Television Group - Flickr (CC BY 2.0) We awoke this morning to news about the…
Can Speed Dating Help Market Researchers?
Fast and slow – yes, that's how our minds work. We make quick and intuitive decisions which ultimately get rationalised…