Love Is in the Air
Well folks, it is here. It’s Valentine's Day and we must think about love. Or should we? For goodness sake,…
B2B Blog
Emotions – the Key to Successful Customer Relationships
One of the most recent wake-up calls for business to business marketers has been the recognition of the importance of…
Six Honest Serving Men
Today we have a philosophical question for you. Of the following questions, which do you think are the most important…
Masterclasses in Market Research and B2B Marketing
We don't just carry out market research, we also teach it. Many of our clients have asked us to give…
The Number One Requirement When Seeking a Market Research Supplier Is…
What do people look for when they are deciding which market research company to choose? In a recent survey we…
What’s in a Name? The Value of the Trump Brand
Donald Trump by Gage Skidmore - flickr (CC BY 2.0) Last week we were interviewed by NPR, a radio franchise…
Ask the Right Question of the Right Person – or Get a Bum Steer
Let us begin today's blog with a simple question – "When asked in a survey, what percentage of people in…
Subscription Services – the Next Big B2B Trend
Subscription services are as old as the hills. Forever we have been able to order our favourite monthly magazine delivered…
How Innovative Are Market Researchers?
"New" is one of the most powerful words in the marketing vocabulary. It makes a promise of something better. It…
The Market Research Industry in 2017
Happy New Year readers – may it be a good one for you. As we start the New Year it…