From Somewhere in Lapland
"What's the matter dear?". Mother Christmas placed a cup of steaming black coffee next to Santa. "If you keep frowning…
B2B Blog
It Is the Season to Be Jolly
There is nothing like the approach of Christmas to remind us of the seasons. After all, "it is the season…
The Most Important Thing in a Survey
Today we want to talk about the most important thing in a survey. Perhaps you are expecting us to discuss…
The Smiley Face That Helps Surveys
We business to business market researchers are sometimes a bit too serious. We can be snooty about scales that use…
Thoughts on New Product Development
What do Leonardo da Vinci, Aldous Huxley and Stephen Hawking have in common? They weren't market researchers, that is for…
Goodbye Cosy Relationships; Hello Millennials
We haven't talked about millennials for a while in our blog. This is not because the subject is no longer…
The Future for Social Media in B2B Marketing
We are forever being asked the importance of social media in business to business marketing. And forever we get results…
Email Gaffes and Market Researchers
We had a cringe moment last week. Did you hear about the IT contractor who accidentally sent a test email…
Questionnaire Dos and Dont’s
At the heart of market research studies is a questionnaire. People may think that questionnaire design is easy until they…
MOSAIC™ – How To Ensure You Achieve Action From Market Research
Today we share with you a proprietary framework we have developed for ensuring you deliver a high ROI on your…