10 Top Tips for Improving Customer Experience
Here are our 10 top tips that for improving your customers’ experience. Get buy-in from the top. Everyone has to…
B2B Blog
8 Best Practice Tips on Benchmarking in B2B Markets
How do you rate against the competition and best in class? Today we share with you 8 tips on best…
How to Speak Dog – Use Lissa
Those of you who have a dog will know what we mean. Dogs speak, but not as we do. They…
A Funny Thing Happened on Our Way to Work Today (and the Rorschach Inkblot Test)
A funny thing happened to one of our researchers on route from Manchester to our office in New York the…
The Most Under-Used Question in B2B Market Research
We b2b market researchers are guilty of asking lots of questions. Too many. We like the tangible and the specific.…
The Irresistible Dangers of Micro Targeting
If you are selling diapers (nappies we call them in the UK) you should target parents with babies. If you're…
Forecasting – an Art or Science?
During a briefing by academics at the London School of economics, the Queen of England asked a very nasty question…
Who The Hell Makes This Car?
If you opened the Financial Times this weekend, on page 3, the slot reserved for beautiful women in the Sun…
Me, Biased, You Are Joking!
Three years ago, an interesting experiment was carried out by Guy Mayraz, an economist at the University of Melbourne. He…
The Salesman Is Dead! Long Live the Salesman!
Selling has never been regarded as a profession – at least it's never been thought of as a profession in…