3 Use Cases for Kotler’s Five Product Levels Framework in B2B Research
What is Kotler’s Five Product Levels Model? Kotler’s 5 Product Levels model is used to develop new products or…
B2B Blog
Using the Push-Pull Model to Successfully Bring New Products to Market
The push-pull model is a framework that is best used when organizations are looking to introduce a new product or…
B2B Insights Podcast #61: How to Ensure B2B Market Research is Strategic and Actionable
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Assessing Market Attractiveness with the Directional Policy Matrix
The Directional Policy Matrix (DPM) is a business tool that can be used to highlight products, services or segments which…
How to Measure Brand Performance with the Brand Health Wheel
When measuring brand performance or assessing brand health, it’s very easy to quickly be surrounded by a range of questions,…
How to Meet the Emotional Needs of B2B Buyers
B2B Decision-Makers and Emotion B2B decision-makers have complex needs for two main reasons. Firstly, there is usually a decision-making unit…
Competitive Landscape Analysis with Porter’s Five Forces Framework
Porter’s Five Forces is a framework that we often use to assess the competitive landscape in which our clients currently…
How to Apply the Three Circles Framework in Strategic B2B Research
Developing a winning value proposition and brand positioning strategy are two of the biggest challenges that companies face and they…
Transforming Tradition: Embracing Innovation in B2B Research
In recent years, the world of market research technology (ResTech) has seen significant advancements. New tools and technologies have revolutionized…
5 Prerequisites for Delivering Stand-Out, Value-Driven Brand Experiences in 2024
As markets become more competitive and buyers demand even more from brands, we know your 2024 plans will need to…