AI, Data Quality, and the Evolving Role of the Researcher: Key Takeaways from Quirk’s NYC 2025
Recently, some members of our North America team attended The Quirk’s Event in New York – one of the…
B2B Blog
Rediscovering Customer Needs in the Age of AI: Why Deep CX Insights Matter More Than Ever
The business world is experiencing a seismic shift. The rapid acceleration of artificial intelligence, coupled with the lingering effects of…
Why AI Translation and Transcription are Powerful Allies in the Market Research Process
In today’s fast-paced market research landscape, delivering high-quality insights quickly is more important than ever. To meet this demand, research…
The Importance of Live Listening for In-Depth Interviews
We all understand the importance of listening to our customers—but how often do we truly hear their voices? Actively…
5 Essential Tips for Testing Creative in Market Research
In the fast-paced world of market research, testing creative assets - such as logos, campaigns, and advertisements - is…
Introducing the RIVR Pricing Model
B2B pricing studies often involve the need to present complex products or solutions to respondents and test their willingness…
The Zone of Tolerance in B2B Customer Service: The Key to Customer Satisfaction
In the world of B2B customer service, understanding and managing customer expectations is essential. One concept that supports this…
SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities & Threats
SWOT analysis is a strategic planning tool that helps companies evaluate their internal strengths and weaknesses, as well as…
Why B2B Companies Should Consider Their Brand Personality
Marketers’ awareness of the importance of brands in purchasing decisions is growing. A strong brand allows us to avoid price…
How Market Research Can Help Enhance Brand Communication in B2B
In the B2B sector, improving brand communication is a common goal of market research. Unlike B2C, where emotional appeal…