Infographics – the good, the bad and the ugly
Everybody's at it aren't they? Infographics that is. And quite rightly so. We market researchers need to synthesise data. Our…
B2B Blog
How Brands Grow
We all think that there is not much more to say on how and why brands grow. It is all…
Market Research Trends to Look out for in 2016
A significant number of changes have happened to the market research industry over the last few years. These include increased…
The Resurgence of Podcasts in Content Marketing
Effective storytelling is crucial if you want your marketing to be successful. A big problem for many brands is how…
10 Key Tips on Building a Winning Customer Experience Programme
The customer should be at the heart of your marketing. To keep your finger on the pulse of ever-changing customer…
How to Differentiate Your Brand
In B2B markets many products are undifferentiated and not surprisingly potential customers see them as all the same. Business-to-business companies…
The Brand Iceberg: The Importance of Brand Influencers
For many people the word brand is associated with physical representations of the logo, the name, colour schemes and other…
The Brand Mirror: How Do You Really Look to the Outside World?
Positioning your brand is a crucial yet difficult task. To get a true idea of how your brand is perceived…
Taking an ‘Agile’ Approach to Product Development
An article in the Financial Times last week caught our eye as it discusses a new approach to product development…
The 10 Key Steps to Building a World-Class Brand
Your brand is your biggest asset. It carries your reputation and is why people do business with you. It is…