The Trump Victory Begs a Couple of Questions for Market Researchers
The first question relates to the accuracy of market research in predicting events. Clinton was favourite, so what went wrong?
B2B Blog
Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their…
3 Key Takeaways From Our CX Event
Last week, we welcomed 30 CX leaders from across the globe to a special one-off customer experience event at London's…
10 Top Tips for Improving Customer Experience
Here are our 10 top tips that for improving your customers’ experience. Get buy-in from the top. Everyone has to…
8 Best Practice Tips on Benchmarking in B2B Markets
How do you rate against the competition and best in class? Today we share with you 8 tips on best…
How to Speak Dog – Use Lissa
Those of you who have a dog will know what we mean. Dogs speak, but not as we do. They…
No One Will Talk to Me!
Persuasion is critical in market research. If we can't persuade people to spend 20 minutes talking to us, we have…
Apples And Brand Health
The Daily Mail ran an article last week saying that an apple a day really does keep the doctor away.…
A Funny Thing Happened on Our Way to Work Today (and the Rorschach Inkblot Test)
A funny thing happened to one of our researchers on route from Manchester to our office in New York the…
The Most Under-Used Question in B2B Market Research
We b2b market researchers are guilty of asking lots of questions. Too many. We like the tangible and the specific.…