Infographics – the good, the bad and the ugly
Everybody's at it aren't they? Infographics that is. And quite rightly so. We market researchers need to synthesise data. Our…
B2B Blog
B2B International Boosts Research Offering With New Video Platform ‘B2B Spotlight’
B2B International has introduced a new video platform offering instant video capture and powerful analytics, in order to understand respondents…
How Brands Grow
We all think that there is not much more to say on how and why brands grow. It is all…
Market Research Trends to Look out for in 2016
A significant number of changes have happened to the market research industry over the last few years. These include increased…
The Resurgence of Podcasts in Content Marketing
Effective storytelling is crucial if you want your marketing to be successful. A big problem for many brands is how…
The Fastest Growing Companies in Germany Have Been Revealed
German business magazine „Focus“ and the statistics portal „Statista“ have published a Top 500 list of German Growth Champions (companies…
10 Traps To Avoid When Carrying Out Customer Experience Research
Customer experience programmes, when executed effectively, are highly valuable. Learning more about your customers means you can better serve your…
10 Key Tips on Building a Winning Customer Experience Programme
The customer should be at the heart of your marketing. To keep your finger on the pulse of ever-changing customer…
German “Mittelstand” is back
91% of companies still plan new investments in 2015 German Mittelstand companies, the backbone of the German economy, are waking…
How to Differentiate Your Brand
In B2B markets many products are undifferentiated and not surprisingly potential customers see them as all the same. Business-to-business companies…