Is Michael Porter Wrong?
Can a strategy in the middle be successful? Followers of Michael Porter will recall that he teaches the importance of…
B2B Blog
Premium Customer Service from a Premium Brand
A few weeks ago, Luca de Meo, Member of the Board of Management at AUDI, gave an interesting speech at…
Inspiring Presenters Talk Like TED!
There’s nothing dryer than spending a two hour presentation pouring over bar charts and crowded PowerPoint slides. We know, because…
China Series: What Is Trust?
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts…
Customer Centricity in B2B: How to Decode Customer-Types and Optimize Your Customer Value Proposition
B2B International’s very own Claudia Knod will be presenting on customer segmentation and how to develop a value proposition at…
China Series: The Do’s and Don’ts of Gift-Giving in China
Chinese New Year is right around the corner and to celebrate we thought we'd create a series of blog posts…
China Series: Conquering a Cultural Minefield
Chinese New Year is right around the corner and to celebrate we thought we'd create a series of blog posts…
How Effective Is Your Customer Value Proposition?
One of the earliest considerations in your marketing plan should be your customer value proposition (CVP). That is identifying what…
The Growth of Non-Rival Goods
The recipe matters more than the ingredients Take note! This is very important because it is relevant to you and…
Infographic: How to Improve Your NPS and Gain More Loyal Customers
Customer loyalty is central to driving business growth and improving your business’s reputation. A loyal customer is much more likely…