Finding Success by Focusing on Your Niche
A story in the Financial Times last week caught our eye as it discusses a topic we have wrote about…
B2B Blog
Understanding Brand Values
I am in the business of challenging the status quo and challenging intuition. So here’s my challenge for you. Imagine…
The Brand Iceberg: The Importance of Brand Influencers
For many people the word brand is associated with physical representations of the logo, the name, colour schemes and other…
The Brand Mirror: How Do You Really Look to the Outside World?
Positioning your brand is a crucial yet difficult task. To get a true idea of how your brand is perceived…
Taking an ‘Agile’ Approach to Product Development
An article in the Financial Times last week caught our eye as it discusses a new approach to product development…
The 10 Key Steps to Building a World-Class Brand
Your brand is your biggest asset. It carries your reputation and is why people do business with you. It is…
How to Engage Respondents in a World of Short Attention Spans
Modern technological advancements have transformed the market research industry. One area that has changed more than any other is data…
How We Use Market Research to Get the Most Valuable Insights From Big Data
These days, many organisations have tons of data at their disposal. This can range from transactional information and CRM data…
The Importance of Pricing Strategy in Optimising Sales and Profit
A carefully considered b2b pricing strategy is vital to optimizing both sales volume and profit. Despite this, only one-in-ten b2b…