B2B Blog
8 Reflections on Carrying out Market Research in China
B2B International set up an office in China eight years ago. At that time China was the fourth largest economy…
Communicate Effectively If You Want High Employee Engagement
A feature in the Financial Times last week caught our eye as it draws upon a subject we’ve been talking…
Two Important Questions You Should Be Asking Your Customers
Two important questions you should be asking your customers following NPS research The Net Promoter Score has swept across the…
Is Michael Porter Wrong?
Can a strategy in the middle be successful? Followers of Michael Porter will recall that he teaches the importance of…
Premium Customer Service from a Premium Brand
A few weeks ago, Luca de Meo, Member of the Board of Management at AUDI, gave an interesting speech at…
Inspiring Presenters Talk Like TED!
There’s nothing dryer than spending a two hour presentation pouring over bar charts and crowded PowerPoint slides. We know, because…
China Series: What Is Trust?
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts…
Customer Centricity in B2B: How to Decode Customer-Types and Optimize Your Customer Value Proposition
B2B International’s very own Claudia Knod will be presenting on customer segmentation and how to develop a value proposition at…
China Series: The Do’s and Don’ts of Gift-Giving in China
Chinese New Year is right around the corner and to celebrate we thought we'd create a series of blog posts…