China Series: Conquering a Cultural Minefield
Chinese New Year is right around the corner and to celebrate we thought we'd create a series of blog posts…
B2B Blog
China Series: The Problem with SMEs
Chinese New Year is right around the corner and to celebrate we thought we'd create a series of blog posts…
How Effective Is Your Customer Value Proposition?
One of the earliest considerations in your marketing plan should be your customer value proposition (CVP). That is identifying what…
The Growth of Non-Rival Goods
The recipe matters more than the ingredients Take note! This is very important because it is relevant to you and…
Infographic: How to Improve Your NPS and Gain More Loyal Customers
Customer loyalty is central to driving business growth and improving your business’s reputation. A loyal customer is much more likely…
The Race for Cost Leadership in the Electric Car Market
An article in the Financial Times this week caught our eye. The article discusses the difficulties manufacturers are facing to…
Making the Promotional Pound Go Further
Two articles in the Financial Times recently caught our eye. The first one referred to the boss of Publicis who…
Looking at the Chaos of Black Friday through the Lens of Behavioural Economics
Black Friday is a notorious day in the American calendar which follows Thanksgiving holiday, and has recently been adopted by…
Seize The Moment: Optimising The Path To Purchase
Our brains make decisions before we become aware of them. When presented with a range of products, a choice is…
The 3 Levels of Customer Segmentation (And Why They Matter)
It is often said that segmentation is at the heart of marketing, and we couldn’t agree more. Identifying the…