World’s Greatest Business Thinkers Podcast Series #4: Kirstin Ferguson
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
B2B Blog
Learning from the Voice of Future MBA Graduates
In October, employees of Merkle & B2B International hosted Kelley School of Business grad students at dentsu’s Chicago office. During…
World’s Greatest Business Thinkers Podcast Series #3: Amy Edmondson
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
5 Areas Where AI Will Improve Customer Experience
The AI revolution is fast approaching. While still in their early days, innovations such as generative AI are already showing…
World’s Greatest Business Thinkers Podcast Series #2: Wendy Smith & Marianne Lewis
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
World’s Greatest Business Thinkers Podcast Series #1: Celine Schillinger
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
3 Things to Consider When Building Successful and Profitable Customer Experiences
Great customer experience is a fundamental requirement of every business. Get it right and you’ll see increased customer loyalty and…
The B2B Insights Podcast Recognized as a Top Market Research Podcast for 2023
3 years after launching and more than 50 episodes later, we’re delighted to announce that the B2B Insights Podcast…
Building Value-Driven Brand Experiences Podcast Series: Catch up on Episodes 1-4
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
B2B Ignite Keynote: Winning the C-Suite of Tomorrow
Millennials now make up 49% of B2B decision-makers, an increase of 17% year-on-year, and the number of Gen Zs influencing…