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B2B Blog

B2B Insights Podcast: A Practical Guide to Delivering Exceptional B2B CX

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…

B2B International

Three Insight-Driven Ways to Future-Proof Your B2B Customer Experience

The B2B world has come a long way over the last decade, from a time when it was the exception…

B2B International

The Future of B2B Experiences Podcast Series: Catch up on Episodes 1-4

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…

B2B International

The Future of B2B Experiences Podcast Series #4: Phil Clayton, Meta

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…

B2B International

The Future of B2B Experiences Podcast Series #3: Benoit Soucaret, Merkle

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…

B2B International

How Market Research Can Help B2B Brands Tackle Key Business Challenges During a Recession

It looks like 2023 will be a year of recession across most major economies, with some predicting it could take…

Niall Baker

The Future of B2B Experiences Podcast Series #2: Tejal Patel, Cisco

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…

B2B International

The 4 Steps of Emotional Engagement

  Emotions play a major role in B2B decision-making. The more engaged a customer is with a brand, the greater…

B2B International

The Future of B2B Experiences Podcast Series #1: Sylvain Panzani, Merkle

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…

B2B International

Meet Our Leaders: Part 3

Over the last 25 years, B2B International has grown from a single office in Manchester, UK, to a global business…

B2B International