The Future of B2B Experiences Podcast Series #3: Benoit Soucaret, Merkle
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
B2B Blog
How Market Research Can Help B2B Brands Tackle Key Business Challenges During a Recession
It looks like 2023 will be a year of recession across most major economies, with some predicting it could take…
The Future of B2B Experiences Podcast Series #2: Tejal Patel, Cisco
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
The 4 Steps of Emotional Engagement
Emotions play a major role in B2B decision-making. The more engaged a customer is with a brand, the greater…
The Future of B2B Experiences Podcast Series #1: Sylvain Panzani, Merkle
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Meet Our Leaders: Part 3
Over the last 25 years, B2B International has grown from a single office in Manchester, UK, to a global business…
Meet Our Leaders: Part 2
Over the last 25 years, B2B International has grown from a single office in Manchester, UK, to a global business…
Meet Our Leaders: Part 1
Over the last 25 years, B2B International has grown from a single office in Manchester, UK, to a global business…
Human to Human: The New World of B2B Marketing?
Behavioral psychology suggests behaviors are a result of the interactions with our environment and focuses on understanding our thoughts, feelings…
Welcome to Bernd Büchner, Our New Head of Germany
B2B International, a Merkle company, appoints a new “Head of Germany”, Bernd Büchner, and expands their coverage across the country…