The Six Ingredients to Build a Superpowered B2B Customer Experience
The number one trigger for existing B2B suppliers to be re-evaluated is an increase in end-customer expectations. These increased expectations…
B2B Blog
Winning With Emotion: Are B2B Buying Decisions Driven by Emotional or Rational Thinking?
It is still a debate had among many in the B2B world; are buying decisions driven by emotions or rational…
5 Ways To Create Engaging Insight Presentations
Imagine the scenario; it’s roughly three months since the project was first commissioned, questionnaires have been carefully designed and translated,…
How To Avoid Selection Bias In Market Research
What Is Selection Bias? Selection bias occurs when research participants are not randomly selected. This leads to errors in research…
Four Design Principles To Bring Research To Life
The relationship between design and market research may not be immediately obvious. As a data-driven industry, we love to get…
The World of Interconnected B2B Experiences
The Importance Of “The Total Experience” For many years, customer experience (CX), user experience (UX) and employee experience (EX)…
The Metaverse – The Future of Creating Meaningful B2B Connections?
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
The Brand Practitioners Podcast Series: Catch up on Episodes 1-4
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Merkle Connected Podcast: Creating Powerful Consumer Experiences in a B2B World
Back in 2020, B2B International joined the Merkle B2B family, becoming a vital part of the world’s leading, purpose-built end-to-end…
The Brand Practitioners Podcast Series #4: Julia Nicoara, Carbon Trust
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…