B2B International’s Superpowers Index research, an annual study into the dynamics of B2B buying behavior, has revealed a significant trend: the growing importance of active thought leadership. Each year, the study examines 30 decision drivers, ...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
Have you ever had one of those ‘why’ conversations with children that usually goes something like this? Child: Why do we have to go to bed? Adult: So, we can get enough sleep. Child: Why do we need sleep? Adult: Sleep helps our bodies and minds r...
When considering commissioning a research project, it’s important to take into account how to maximize the effectiveness of the research and the potential for return on investment. A large part of this relates to the extent to which the research is...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
Reaching the right audience is crucial for any research project, embodying the principle of “Quality In, Quality Out.” B2B International excels in recruiting and researching diverse target audiences, and engaging senior professionals is among the...
What is the purpose of a research brief? A research brief would usually be the first step for an organization when reaching out to research agencies for support with a project. It is designed to give as much information as possible about what the pro...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
In today’s data-driven world, market research is a cornerstone for businesses aiming to understand customer behavior, identify market trends, and make informed decisions. However, with the increasing volume of data collected, the importance of comp...
The competitive environment is more intense than ever before. The number of brands considered in a B2B buying journey has increased 62% since 2021 (Source: The 2024 Superpowers Index). With increased competition, decision makers are turning to though...
