Our latest research showed that one of the top challenges B2B brands are facing is delivering an excellent CX throughout the entire lifecycle. But where does the responsibility lie to ensure this is delivered? Some might argue a Customer Experience M...
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. The 4 Key Traits of Effective Buyer Segmentation If your target audience is diverse, your marketing shoul...
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. The Importance of Novel Thinking in Fast-Moving Markets I believe if you do what you’ve always done, yo...
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. How to Delight and Resonate with Millennial B2B Decision-Makers If you think marketing means promotion, I...
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Successful Marketing Means Focusing on all 4 Ps – Not Just Promotion If you think marketing means promo...
B2B International is excited to announce that Matthew Powell, who previously served as Managing Director of B2B International’s London office, has been promoted to the role of Vice President and Executive Director, North America, and will lead B2B ...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Why Buyer Personas Are Key to Serving Customer Needs I believe buyer personas are key to serving customer...
2020 was a challenging year for B2B enterprises across the world due to the impact of the pandemic, the resulting economic uncertainty, and the acceleration of digital transformation. Consequently, it has created customer experience challenges, a shi...
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Why Companies Should Keep the Branding Light on During a Crisis During a crisis, it’s tempting to snuff...
