Research & Results 2019, the annual meet up of the market research industry, has come to an end. We’ve had a great time as always and are looking forward to next year. A big thank you to all stand visitors for all the interesting conversations ...
Lots of companies – including our own – are looking at ways to reduce their environmental impact and thinking about how they can make a positive contribution to the communities in which they work. It feels like the right thing to do and it’s th...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
As researchers there are few things as satisfying as following a project through from a client’s initial “what if we. . .?” moment to seeing how it has informed tangible, truly positive business changes. That’s what happened when we saw the r...
B2B International are delighted to announce the opening of our new Boston office. Following substantial growth throughout 2019, we have continued our geographic expansion by opening up in Boston, MA, following our recent expansions in Chicago, Edinbu...
Face-to-face focus groups are perhaps one of the most well-known qualitative data collection methods where a skilled moderator facilitates a discussion on a particular topic with between 6 and 8 respondents, over a set period of time, typically 90 mi...
Semiotics is the study of signs, symbols and meanings and the cultural context they sit in. It looks at things like a sign’s colour, physical space, sound and behaviours… all the things that shape how we perceive an object; and all the things tha...
We’re delighted to announce that B2B International has been selected as a finalist at the MRS Awards 2019 in the ‘Breakthrough Business of the Year’ category. The MRS Awards have been created to recognise the effectiveness of research and insig...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
Join B2B International and gyro for a re-run of our hugely popular ‘Using Emotion To Become First-Choice’ event to hear our latest insights on the role that emotions play in the b2b decision-making journey. The event will take place on Thursday 3...
