The B2B Insights Podcast was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Subscribe today for your monthly dose of exclusiv...
In the 2016 book, Market Research in Practice – An introduction to gaining greater market insight (3rd Edition), our B2B International experts commented on the importance of keeping questionnaires engaging, to keep both response rates and re...
The B2B Insights Podcast was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Subscribe today for your monthly dose of exclusiv...
The B2B Insights Podcast was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Subscribe today for your monthly dose of exclusiv...
Delivering excellent customer experience is the top overall challenge facing b2b marketers in 2020. Our unique study of 300 b2b marketing and insights professionals, featured this week on MarketingProfs, has shed light on the lack of progress made in...
It is getting increasingly difficult to get respondents to take part in research as the world gets more and more survey weary. There is a growing consensus that respondents are unwilling to give up their valuable time unless there is something in it ...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
Mental health is ranked as a greater priority in UK workplaces than post-Brexit planning and environmental initiatives, according to our recent research. In our recent survey of 159 HR professionals in the UK, 91% of respondents said mental health in...
Here at B2B International we take data protection very seriously, so it’s been hard to miss the news stories about data breaches that have been appearing over the past few weeks and months. In this article I will take a brief look at six...
