Face-to-face focus groups are perhaps one of the most well-known qualitative data collection methods where a skilled moderator facilitates a discussion on a particular topic with between 6 and 8 respondents, over a set period of time, typically 90 mi...
Semiotics is the study of signs, symbols and meanings and the cultural context they sit in. It looks at things like a sign’s colour, physical space, sound and behaviours… all the things that shape how we perceive an object; and all the things tha...
We’re delighted to announce that B2B International has been selected as a finalist at the MRS Awards 2019 in the ‘Breakthrough Business of the Year’ category. The MRS Awards have been created to recognise the effectiveness of research and insig...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
What is eye-tracking technology? Eye tracking quite simply involves the recording and analysis of any movement in our eyes, examining where we look and where we gaze our attention. In market research, we can use eye tracking to allow us to see...
Out of touch, detached and lacking in any special emotional skills – The Drum’s recent story on the lack of empathy of those working in advertising and marketing doesn’t paint the most flattering portrait of the industry. The research mentioned...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
Most market research programmes involve many different stages, from understanding the initial business need or problem at the start, designing the project in terms of scope and methodology, undertaking desk research and quantitative and qualitative f...
Creating effective b2b marketing personalisation strategies based on market needs and behaviours What is marketing personalisation? Simply, personalisation in marketing is using data collected about a target audience to tailor content, products and s...
