What is eye-tracking technology? Eye tracking quite simply involves the recording and analysis of any movement in our eyes, examining where we look and where we gaze our attention. In market research, we can use eye tracking to allow us to see...
Out of touch, detached and lacking in any special emotional skills – The Drum’s recent story on the lack of empathy of those working in advertising and marketing doesn’t paint the most flattering portrait of the industry. The research mentioned...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
When evaluating your company’s customer experience, the natural first move is to turn to your customers. But what if you turned this thinking on its head and instead of looking outside you instead started internally and looked at your employees? Ov...
Most market research programmes involve many different stages, from understanding the initial business need or problem at the start, designing the project in terms of scope and methodology, undertaking desk research and quantitative and qualitative f...
Creating effective b2b marketing personalisation strategies based on market needs and behaviours What is marketing personalisation? Simply, personalisation in marketing is using data collected about a target audience to tailor content, products and s...
There is no doubt that the Net Promoter Score (NPS) is a key performance indicator for most businesses these days and this trend is likely to continue. In the past 5 years there has been a growing number of corporates using this metric as part...
While multiple sessions at this month’s Cannes Lions festival looked at harnessing data and artificial intelligence, at B2B International we’ve been conducting some pretty interesting research into the role of emotion in business decision-...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
B2B International and gyro yesterday hosted a joint event to outline how large a role emotion plays in B2B decision-making. Nick Hague, B2B International’s head of growth, set the scene by pointing to our recent study of over 2,000 business ...
