In the 2016 book, Market Research in Practice – An introduction to gaining greater market insight (3rd Edition), our B2B International experts commented on the importance of keeping questionnaires engaging, to keep both response rates and re...
The B2B Insights Podcast was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Subscribe today for your monthly dose of exclusiv...
The B2B Insights Podcast was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Subscribe today for your monthly dose of exclusiv...
It is getting increasingly difficult to get respondents to take part in research as the world gets more and more survey weary. There is a growing consensus that respondents are unwilling to give up their valuable time unless there is something in it ...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
Here at B2B International we take data protection very seriously, so it’s been hard to miss the news stories about data breaches that have been appearing over the past few weeks and months. In this article I will take a brief look at six...
Lots of companies – including our own – are looking at ways to reduce their environmental impact and thinking about how they can make a positive contribution to the communities in which they work. It feels like the right thing to do and it’s th...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
As researchers there are few things as satisfying as following a project through from a client’s initial “what if we. . .?” moment to seeing how it has informed tangible, truly positive business changes. That’s what happened when we saw the r...
